Uneeda Doll Company was founded in (1917-1991) Brooklyn, New York city USA.  They produced thousands of cloth, composition, hard plastic and vinyl dolls, that were well made and reasonably priced.  In the 1930's Uneeda Doll Company was advertising over 400 models from 14" to 28" tall and most are unmarked. They were also know as the Tony Toy Company of Hong Kong and some dolls are marked as such.

One of the most unique dolls Uneeda produced, were the Dollikin's, these were the most posable of the fashion dolls with multiple joints that allowed the doll to pose, almost like a human.  Uneeda dolls are often unmarked or marked with Uneeda inside a diamond, U or UN or have Tony Toy Co Hong Kong, in the marking.  Their slogan was:  A Uneeda Doll is a gift to be treasured.

Uneeda value and price guide

What's your 'Uneeda' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
National Biscuit Company Biscuit Tin 07/2019 $550.00
1962 Miss Suzette Doll W Outfits Case 05/2019 $474.00
Wendy Ward Doll 1962 C Hes Shoes Stands 06/2019 $450.00
Rare 15 Dollikin Squirt Multi Jointed 05/2019 $405.00
Rare Biscuit Every Day Trolly 06/2019 $390.00
See all sold items for more prices

Uneeda forum (3 comments)

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Ariana - March 16, 2019

Hi, I'm not on here to purchase or sell, but I have a doll with the imprint on the back of its neck U D C O Inc. My mom told me she bought it at a garage sale in the 1980s, and isn't sure how old the doll is. She has a cloth body, vinyl hands and head with brown hair, brown eyes, and eyelashes. She was made in China. Any answers will be appreciated. Thank you
►reply: I also can't find anything about this 'Uneeda Doll made in China'. They are from the 1960s and value is around 5-15 USD.

Pam - July 9, 2014

I have a Uneeda Baby Trix Action doll in original cardboard suitcase box that I received in 1955. Any idea what it is worth today?
-►reply: It could fetch some good money. One doll from 1964 was (unfortunately unsold) on eBay but had a price tag of 280 USD. Maybe you can ask more info at www.uneedadoll.com

Mable - November 6, 2011

I am looking for the walking doll out this year with a wedding gown on the dark skin one. Box says wedding princess
►reply: You can try and search regularly for wedding princess on this website.