Uneeda Doll Company was founded in (1917-1991) Brooklyn, New York city USA.  They produced thousands of cloth, composition, hard plastic and vinyl dolls, that were well made and reasonably priced.  In the 1930's Uneeda Doll Company was advertising over 400 models from 14" to 28" tall and most are unmarked. They were also know as the Tony Toy Company of Hong Kong and some dolls are marked as such.

One of the most unique dolls Uneeda produced, were the Dollikin's, these were the most posable of the fashion dolls with multiple joints that allowed the doll to pose, almost like a human.  Uneeda dolls are often unmarked or marked with Uneeda inside a diamond, U or UN or have Tony Toy Co Hong Kong, in the marking.

Their slogan was:

A Uneeda Doll is a gift to be treasured

Popular lines

Updated: 30 July 2019

Uneeda value and price guide

What's your 'Uneeda' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
1962 Miss Suzette Fashion Doll Case 07/2019 $425.00
1962 Miss Suzette Fashion Doll Case 08/2019 $425.00
1962 Miss Suzette Fashion Doll Case 10/2019 $375.00
1962 Miss Suzette Fashion Doll Case And 08/2019 $369.99
1962 Wendy Ward Fashion Doll Miss 09/2019 $345.00

See all sold items for more prices.

Uneeda forum

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Comments (4)

Lori - July 29, 2019
Looking for information on a vintage “ Needa “ Toddles doll. Walks easily and sits naturally. Stock No. 952 9 from Uneeda Doll Co.,Inc. Would like to have a date and worth if possible. Can send picture of the doll.
Hi, you can take a look at this page to see if you can find yours: Uneeda Toddles.

Ariana - March 16, 2019
Hi, I'm not on here to purchase or sell, but I have a doll with the imprint on the back of its neck U D C O Inc. My mom told me she bought it at a garage sale in the 1980s, and isn't sure how old the doll is. She has a cloth body, vinyl hands and head with brown hair, brown eyes, and eyelashes. She was made in China. Any answers will be appreciated. Thank you
I also can't find anything about this 'Uneeda Doll made in China'. They are from the 1960s and value is around 5-15 USD.

Pam - July 9, 2014
I have a Uneeda Baby Trix Action doll in original cardboard suitcase box that I received in 1955. Any idea what it is worth today?
It could fetch some good money. One doll from 1964 was (unfortunately unsold) on eBay but had a price tag of 280 USD.

Mable - November 6, 2011
I am looking for the walking doll out this year with a wedding gown on the dark skin one. Box says wedding princess
You can try and search regularly for wedding princess on this website.