Vintage Superman toys and dolls

Superman toys, action figures, sets and dolls were made by for example by Kenner, Remco and Mego. Hot Toys still makes Superman toys and figures. Kenner developed lines centered on Superman and other DC Comics characters. Most of these lines incorporated multi-colored costumes, weapons and features which were not based directly on any existing storylines, although the character names and likenesses were typically drawn from the source material.

What made these lines so successful was that the figures were modelled almost exactly from the style guide of the company. Also, each doll performed some "action." If Superman's legs are squeezed for example, he would throw a punch.


The first Superman character created by Jerry Siegel and Joe Shuster was not a hero, but rather a villain. Their short story "The Reign of the Superman" concerned a bald-headed villain, bent on dominating the world. The story did not sell, forcing the two to put their character on the right side of the law.

In 1935, their story was again rejected by newspaper syndicates wanting to avoid lawsuits, who recognized the character as being a slightly altered Hugo Danner, the lead character from Philip Wylie's 1930 novel Gladiator. An upstart publishing company, DC Comics printed another of their creations, Dr. Occult, who made his first appearance in New Fun Comics #6, October 1935. DC decided to take a chance with Superman, figuring if any lawsuits were filed, they would just drop the feature.

Action Comics

The revised Superman first appeared in Action Comics #1, June 1938. Siegel and Shuster sold the rights to the company for $130 and a contract to supply the publisher with material. The Saturday Evening Post reported in 1941 that the pair was being paid $75,000 each per year, still a fraction of DC's Superman profits. In 1946, when Siegel and Shuster sued for more money, DC fired them, prompting a legal battle that ended in 1948, when they accepted $200,000 and signed away any further claim to Superman or any character created from him.

superman toysDC soon took Siegel's and Shuster's names off the byline. Following the huge financial success of Superman in 1978 and news reports of their pauper-like existences, Warner Communications gave Siegel and Shuster lifetime pensions of $35,000 per year and health care benefits. In addition, any media production which includes the Superman character must include the credit, "Superman created by Jerry Siegel and Joe Shuster".

Source and more info: Wikipedia.

Updated: 13 February 2020

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Superman value and price guide

What's your Superman worth in 2021? Here are some recently sold items.

Item Title Date Price
6 cartoon craze classic animation dvds superman casper 6 Cartoon Craze Classic Animation Dvds Superman Casper 10/2021 $14.99
rare mcfarlane toy dc multiverse superman action comic Rare Mcfarlane Toy Dc Multiverse Superman Action Comic 10/2021 $25.00
superman s pal jimmy olsen 35 1959 all curt swan Superman S Pal Jimmy Olsen 35 1959 All Curt Swan 10/2021 $7.99
superman secret origin dc comics 1 6 variants Superman Secret Origin Dc Comics 1 6 Variants 10/2021 $8.99
child s wonder woman 12 shield costume accessory lasso Child S Wonder Woman 12 Shield Costume Accessory Lasso 10/2021 $23.00
no pictureSee all sold items on eBay for more prices11/2021$-.--

Superman forum

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Comments (4)
Michael - August 12, 2020
Hey I got the first Superman figure cash talks now quicker holler
Julie - July 31, 2020
I have Superman clicker has to be original wondering if new what value might be. Can send oic
Carol - July 28, 2020
I have over 100 Superman items for sale as am hoping to reduce the size of my collection
Wow, that's a lot! You could put them on eBay as a lot, or maybe there are some Facebook groups with collectors?
Bob - July 22, 2017
I have a cardboard box with a Superman theme on top. One figure is standing upright in the foreground and another is flying over a silhouette of a city in the background. The box has a NOMURA symbol (T.N inside a diamond) and the number 795. I know that NOMURA was changed to Metal House in 1989, so I think this is much earlier. Do you have any idea what toy was made by NOMURA for this box?
Only thing I can tell you it's from the 1950s, early 1960s. Did you try Google images?