Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products.

Strawberry Shortcake logo

The original design of Strawberry Shortcake and her cat, Custard was done in 1977 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. After the idea was presented to Bernie Loomis of General Mills and became a licensing entity, Fahrion designed a subsequent thirty-two characters for Those Characters From Cleveland (American Greetings' toy & licensing design division).

Strawberry Shortcake doll

The Strawberry Shortcake properties also include a toy line of the character's friends and pets. Kenner recognized the popularity of the character and, in 1980, introduced the first collection of Strawberry Shortcake dolls.

The collection included Strawberry Shortcake, her best friend Blueberry Muffin, Huckleberry Pie and Apple Dumplin'. Over the next five years, Kenner introduced additional dolls and accessories.

Over 25 million dolls and 35 million accessories were sold during the height of Strawberry Shortcake's popularity in the 1980s. Additional merchandise sold included books, records, children's clothing and other toys.

Strawberry Shortcake value and price guide

What's your 'Strawberry Shortcake' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
Cash In Kenner 1980 Sales Presentation 06/2019 $1 843.28
Dolls Mint In Box Rare Complete Set Of 07/2019 $495.00
1983 Berry Happy Home Doll House 05/2019 $394.99
1970s Abba Agnetha And Frida Dolls 04/2019 $492.03
Very Berry Happy Home Doll House 04/2019 $400.00
See all sold items for more prices

Strawberry Shortcake forum (3 comments)

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Arthur - March 11, 2013

I have 9 dolls all 1980 by Kenner toy co. None have never been out of there boxes.Also have two dinner knives. All are for sale.

Samantha - December 12, 2011


Sandra - November 9, 2011

Am looking for a doll like this for my 3 year old granddaughter