Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products.
The original design of Strawberry Shortcake and her cat, Custard was done in 1977 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. After the idea was presented to Bernie Loomis of General Mills and became a licensing entity, Fahrion designed a subsequent thirty-two characters for Those Characters From Cleveland (American Greetings' toy & licensing design division).
The Strawberry Shortcake properties also include a toy line of the character's friends and pets. Kenner recognized the popularity of the character and, in 1980, introduced the first collection of Strawberry Shortcake dolls.
The collection included Strawberry Shortcake, her best friend Blueberry Muffin, Huckleberry Pie and Apple Dumplin'. Over the next five years, Kenner introduced additional dolls and accessories.
Over 25 million dolls and 35 million accessories were sold during the height of Strawberry Shortcake's popularity in the 1980s. Additional merchandise sold included books, records, children's clothing and other toys.