It was the first Mattel talking toy that allowed kids to choose the exact phrase they wanted to hear by adjusting a pointer on the toy's face to a certain item and pulling the "chatty ring."
The Farmer Says See 'n Say made animal sounds when a pointer shaped like a miniature farmer was aimed at pictures of animals on its dial. For example, when pointed at an image of a duck, the phrase "This is a duck... quack, quack, quack" was heard. Likewise, the Bee Says See 'n Say recited different letters of the alphabet ("G...Girl") when its bee-shaped pointer was aimed at them.
Unlike other toys, the original See 'n Says required no batteries. Instead, sound was produced by a simple low-fidelity phonograph record driven by a metal coil wound by pulling the toy's string. This was the same mechanism used in Chatty Cathy dolls.