Presto Magix (some people call it Presto Magic) were art-type activity sets that was popular during the 1970s and 1980s. The sets were published by the American Publishing Company from Waterford, Connecticut.

Presto Magix were usually a comic book formatted set which contained a sheet of rub-on decals and a background. You would place a figure on the page where you would want it and then rub over the picture with a pencil or similar object. Then the picture was transfered to the page. Presto! Larger, boxed sets were also available.

Many popular television shows and movies of the era such as Jabberjaw, Yogi Bear, Dynomutt, Laff-A-Lympics, Masters of the Universe, E.T. the Extra-Terrestrial, Star Wars, G.I. Joe, The Incredible Hulk and many others were featured on Presto Magix sets. The WWE, then known as WWF, also licensed Presto Magix.

Not to be confused with Colorforms.

Presto Magix value and price guide

What's your 'Presto Magix' worth? Here are some recently sold items (USA):

Item Title Date sold Price
7 Wonder Woman Batman Dry Transfer Paper Mar 2019 $ 100,00
Photon The Ultimate Game On Planet Earth May 2019 $ 44,99
Star Wars Of The Jedi 4 Sealed Packs Of Apr 2019 $ 29,99
1980 Star Wars The Empire Strikes Back Mar 2019 $ 48,39
Sealed Mint Set Of 7 Star Wars Esb Rub Apr 2019 $ 52,21

Take a look at all sold Presto Magix items on eBay for a value indication. If you're not sure what you have, you can post your question below.


Do you want to dive into the fascinating world of collectibles, and want to learn about value and identification? Discover more with these price guides on Amazon.

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