R.O.B. (Robotic Operating Buddy) is an accessory for the Nintendo Entertainment System NES. It was released in 1984 in Japan as the Famicom Robot and in 1985 as R.O.B in North America. It had a short lifespan, only being supported with two games, but remains known today for the role it played in getting the Nintendo Entertainment System into stores in the United States.

Nintendo

In Japan, the Famicom Robot was sold with Robot Block (a.k.a. Stack-Up).

The Robotic Operating Buddy was sold in two packages. One was the NES Deluxe Set, which featured a control deck, the NES Zapper, two controllers, and two games (Duck Hunt and Gyromite). The other package only included R.O.B. and Gyromite.

While in production, R.O.B. was not widely accepted. Its brief inclusion in the NES Deluxe Set explains its lack of availability today.

NES robot

It was compatible with only two games, neither of which were simple enough for a game market that, at the time, was composed almost entirely of younger children.

Its most successful use was as a "trojan horse" to garner interest following the video game crash of 1983.

Retailers, reluctant to stock video games because of huge losses they incurred during the crash, were willing to stock R.O.B. (with the NES) as a "robot toy." It worked, as retailers stocked the NES, giving Nintendo its first major foothold in the western market.

Nintendo Rob value and price guide

What's your 'Nintendo Rob' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
Nintendo Nes Non Deluxe Test Market Set 05/2019 $999.99
Nintendo Nes Rob Complete In Box W 05/2019 $850.00
Nes Delux Set Rob The Robot 05/2019 $700.00
Complete And Mint Rob Robot Nintendo Nes 06/2019 $610.00
Original Pre Deluxe Set Nintendo System 06/2019 $560.00
See all sold items for more prices

Nintendo Rob forum (1 comment)

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Jeremy - April 17, 2012

Dear fabintoys i ask you please to send me some info on the nintendo R.O.B. for my school research paper i am behind schedule and i have very little info so will you pleas send me some info or a link to a website with info.
►reply: Hope I'am not too late but maybe you can use Wikipedia's page about Nintendo R.O.B.?