Pusheen is a female cartoon cat who is the subject of comic strips, plush dolls, toys and sticker sets and was created by Claire Belton and Andrew Duff in 2010.
The Pusheen corporation started selling Pusheen merchandise after the popularity of the cat took off in July 2010. The first Pusheen merchandising was sold on the Everyday Cute website as a charm keychain, and necklace. From there the Merchandising expanded and now Pusheen Corp have teamed up with many brands to create and sell merchandise in stores such as Barnes & Noble, Hot Topic, and Petco. They have even expanded their merchandising to the website Hey Chickadee with merchandise collections dedicated to the cartoon cat, which range from plush toys by manufacturer Gund, clothing, accessories, knick-knacks, blind boxes, and much more. They even have a quarterly subscription box (which is a popular trend within online shopping) that is filled with Pusheen Products.
Source and more info at Wikipedia.
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