The Mettoy company , founded by German emigree Philip Ullmann in 1933. Ullmann set up a business in Stimpson Avenue, Northampton, England. He had twenty one years experience running his own toy company in Germany called Tipp, and he was soon joined by South-African born German, Arthur Katz, who had previously worked for him. In the 1940s and 1950s Mettoy produced a large range of diecast model cars & vehicles which proved to be popular and Ullmann and Katz realised that a wider range of toy cars could not only be profitable, but could also break the stranglehold that Meccano's range of Dinky Toys had over the market.
More big selling film and television tie-in models were released over the next few years, each with special features to entertain children, and in 1966 Mettoy were awarded two of the most prestigious awards; 'The Queen's Award To Industry' and the 'National Association Of Toy Retailers' Highest Standards Award'.