K&O manufactured plastic and diecast miniature models from outboard motors.

It seems that K&O and Fleetline (same company) were the leader in the field of TOY outboards, as they were the only manufacturer to get permission to use the real outboard names on the motors. The motors were to real outboards what promos were to real cars.

Prices ranged from $4.95 in 1953 to about $6.95 in 1962. They were pretty expensive toys for the times. In 1953, only a Johnson was made. In 1954 they also made an Evinrude. From 1955 to 1958 almost every real outboard was copied, with changes each year, just like the real ones.

K O outboard

The early motors are the most common, with the 1960 to 1962 models being rare, as the company made fewer models and fewer total, the space toys of the period were blamed for the declining popularity and sales. The company changed hands, and was renamed Craftmaster. The motors they made were all plastic, and not nearly as nice as the diecast K&O ones.

All the boats sold with the motors were not nearly as detailed as the motors, and not exactly to scale, so most collectors are not interested in the boats.

Source: Text taken from the now defunct website V-Z Marine.


Updated: 25 April 2019

K O Outboard forum

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Comments (3)
Edward - August 28, 2019
Good Morning, I am looking to see where the value for a K
Hi Edward, something went wrong, apparently not the whole question got through.
Kim - April 21, 2019
at some point I would like to purchase a merc 1000 if any one would part with one [leave message here, webmaster will forward]
Also try this page occasionally: K&O Outboard Mercury.
Nick - February 7, 2013
Hello,I have a mercury 1000 toy motor never used and in the box. I can't seem to find how much it's worth. Any help would be appreciated.Thanks!Nick
I am not sure but I think your K&O Mercury can actually fetch between 400 and 800 USD, but maybe more. Best is to ask the 'professional' collectors at for example toyoutboardmotors.com or Alterscale. EDIT: I see sold K&O Mercury outboards on eBay fetching between 1000 and 5000 USD.