Milky the Marvelous Milking Cow toy

Thanks to a licensing agreement with General Foods, Kenner Products introduced Milky to the world in 1977. General Foods was looking for a promotional toy to accompany one of their breakfast cereals.

To get Milky to drink from its bucket of water, you had to pump its tail gently until the cow lowered its head and sucked it down.

When Milky the Cow was done drinking, it would raise its head and let loose with a meek 'moo,' and then the milking fun could begin. Place the sturdy plastic bucket directly underneath Milky's midsection and pull gingerly on the soft rubber udders.

Milky the Marvelous Milking Cow came with these accessories: a cow bell, extra milk tablets, a vinyl pasture mat, and a booklet about "how milk gets from the cow to home".

Updated: 28 September 2021

Milky Marvelous Milking Cow value and price guide

What's your Milky Marvelous Milking Cow worth in 2021? Here are some recently sold items.

Item Title Date Price
1977 kenner milky marvelous milking cow complete w box 1977 Kenner Milky Marvelous Milking Cow Complete W Box 09/2021 $150.00
1977 kenner milky marvelous milking cow in box w 1977 Kenner Milky Marvelous Milking Cow In Box W 09/2021 $80.00
kenner 97320 milky marvelous milking cow 15 long 1977 Kenner 97320 Milky Marvelous Milking Cow 15 Long 1977 09/2021 $79.95
1977 kenner milky marvelous milking cow w pail trough 1977 Kenner Milky Marvelous Milking Cow W Pail Trough 08/2021 $79.99
1977 milky marvelous milking cow by kenner accessories 1977 Milky Marvelous Milking Cow By Kenner Accessories 11/2021 $60.00
no pictureSee all sold items on eBay for more prices12/2021$-.--

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Comments (5)
Elizabeth - April 22, 2021
What is the value of a Milky in UNOPENED BOX?
Nicholas - July 23, 2019
Any way to replace the udders
Ufff, I know the rubber udders are detachable, but replacements... I'm afraid you have to look for one for parts! Sometimes there is an incomplete cow on eBay, look at the ads here to the right.
Christine - May 6, 2018
I don't remember this toy at all. I do remember Milky The Marvelous Cow chocolate cereal. Every time I try to find any information about the cereal, the toy comes up. There were commercials for the cereal in the late 70's when I was four or five. Then the commercials suddenly stopped and I haven't heard of the cereal since. Odd that I would not remember this toy but only the cereal. Wonder what happened to it.
The cereal probably doesn't exist anymore. I hope it was any good :-)
Dawn - January 8, 2018
I have a Milky The Cow, NEVER used, like brand new, the box is very worn, but the cow is in PERFECT CONDITION, shes completely WHITE with her BLACK spots, shes never been played with, she comes with everything in the box, included the milk tablets (they are powder now)...she has no scratches on her, she looks like so new, you would never believe shes 40 yrs old, i am thinking of selling her.
Nice! Yes, you should definitely sell her. Ebay is the best place I guess...
E. - November 5, 2010
i have a Milky the Marvelous Milking Cow (Kenner products) and it wont work now, would you still have instruction or information on it?