Masuo founded in the 1950's (also identified as Masuya), was a small Japanese toy maker best known for their mechanical and friction toys marked with an SM or MS logo type.


Masuya value and price guide

What's your 'Masuya' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
1950s Toys Japanese Tin Litho Friction 08/2019 $250.00
Masudaya Horikawa Sh Mini Capsule Rocket 07/2019 $128.41
1960s Japan Tin Friction Boxed X 15 08/2019 $85.99
Tin Rocket Nike Sr 7 Made By Japan 08/2019 $89.98
Tin Litho Friction Toy Boat Ocean Liner 08/2019 $52.00

See all sold items for more prices.


Do you want to know more about collectible tin toys, and want to learn about value and identification? Take a look at these books on old toys on Amazon.

Masuya forum

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1 comment

Martha - September 23, 2014
I have a vintage tin jumping zebra wind up with a monkey on his back. I looking forsome information on it. its still in box
Sorry, could't find any info on your toy. If it has the 'SM' tag it could be a Masuya toy or some Chinese brand (usually MS with a number). I've seen boxed 'Jumping Zebra' toys (MS 505) fetching around 20-30 USD.