In 1961, Emile Véron became the first French manufacturer of model diecast cars with Majorette. Since then, Majorette cars has produced a significant number of vehicles, focusing on everyday French cars.
Besides their important domestic presence, through large commercial channels, Majorette relies also in sales to foreign markets. In 1982 Majorette USA was established in Miami, creating a niche that still remains.
Over the years, Majorette cars has changed to adapt, with mixed results.
By the 1970s, Majorette cars had established a reputation of making detailed, heavy cars of good quality, and incorporating features like opening doors and hoods, translucent plastic parts, and a characteristic suspension system.
Towards the 1980s, as a marketing strategy, the design was geared to emphasize the toy appeal of the cars. This included brighter paints, large tampos and slightly exaggerated bodies.
The next decade brought financial troubles, which had a tremendous impact in the quality of the miniatures. After bankruptcy and a takeover, production was relocated to Thailand.
Fortunately, the rest of the old Majorettes are still there. Despite some occasional poor paint choices, and an intriguing fixation with the silver grey, the style change of Majorette cars has been successful.
What's your 'Majorette' worth? Here are some recently sold items (USA):