Johnny Hero was a clothed, 13 inch tall figure produced by Rosko Industries for Sears as a boy's doll (the term action figure had only begun being used with G.I. Joe). Johnny Hero was basically a sports figure that could be fitted with various team uniforms (sold separately). The toy was introduced for the 1965 holiday season. At some point Johnny Hero was repackaged as Olympic Hero.

Johnny Hero value and price guide

What's your 'Johnny Hero' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
Marx Johnny West Tv Hero Frontier Agent 04/2019 $135.00
Marx Johnny West Cxr Marxman Movie Hero 06/2019 $95.30
Marx Johnny West Marxman Cxr Wild Wild 04/2019 $95.30
Marx Johnny West Cxr Marxman Movie Hero 04/2019 $85.00
Rosko 1965 13 Football Action Figure 05/2019 $78.17
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