Headquartered in City of Industry, California, Jada is a leading manufacturer of authentically licensed and highly stylized die-cast car collectibles, radio controlled vehicles, and electronics toys. In addition, Jada works closely with major entertainment studios to produce innovative-patented licensed items. Over the years, Jada has acquired more than 300 vehicle licenses and sold over 100 million units.

Founded in 1999 by husband and wife team Mr. Jack and Mrs. May Li, Jada's innovative products have lead to explosive growth over the past 9 years. The privately held firm has recorded a 200 percent average annual revenue growth rate and expanded sales globally including Europe, Russia, South Africa, Asia Pacific and Latin America markets.

Expanding into entertainment licensing in 2008, Jada became Guitar Hero's first licensee to produce an electronic item: Guitar Hero Air Guitar Rocker, which was dubbed 'The best gadget at CES 2008' by Yahoo. Following that up, Jada was awarded a license with Marvel Entertainment to manufacture vehicles utilizing a brand new patented technology called Touch Tech. The line of action vehicles will highlight the famous heroes of The Marvel Universe and the new Marvel Super Hero Squad animated series which debuts on Cartoon Network in September 2009.

Jada is poised to keep the success going well into the future. In the Fall of 2009, the all-new Battle Machines toy line consisting of radio control, laser tag vehicles will hit store shelves with a national TV ad campaign. In 2010, Jada's hot new NASCAR licensed line of vehicles will make their much anticipated debut and are sure to be the next smash hit in the vehicle category.

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