Homco was founded in Texas in 1957 by Mary C. Crowley, a single mother of two. She had been working for others and wanted to do more. She scraped and borrowed enough cash for a start up. Her business was based on part-time sellers, women who were mothers like herself and needed extra money. The sellers were called "displayers" and the wares were displayed in homes. The saleswomen kept about 60% of the profit from each sale. The merchandise was all carefully selected decorative items and useful objects for the home.

Mary’s business grew so that by the early 1960s she had $1 million in sales. Her philosophies were maintained throughout the time she ran the company, even when her children became the operators. The salespeople were all women and her business was based on Christian values. Many of the items sold had religious significance. By the 1980s her business was making multi-millions in profits. Mary passed away in 1987. The company was finally sold in 1998, and went bankrupt in 2008. It was bought by Home & Garden Party.

The Victorian Ladies are just one of the popular lines. Denim Days, figurines featuring children wearing denim are highly collectible. Also in demand are the Nativity series and the bears. The HOMCO marks include an early crossed arrows with four feathers, later crossed swords and house roofline with chimney, most included numbers to identify the particular model.

Source: sercadia.wordpress.com

Updated: 8 October 2019

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Homco value and price guide

What's your Homco worth? Here are some recently sold items.

Picture Title Date Price
homco mirrored shadow box shelf mcm french scene Homco Mirrored Shadow Box Shelf Mcm French Scene... 03/2021 $199.00
60 homco denim days 60 Homco Denim Days... 02/2021 $378.00
mid century homco pirate sailing ship wall plaque Mid Century Homco Pirate Sailing Ship Wall Plaque... 03/2021 $16.00
year 1985 denim days by homco figurine 20 great Year 1985 Denim Days By Homco Figurine 20 Great... 04/2021 $300.00
xl set of 2 homco syroco 5 arm wall sconce Xl Set Of 2 Homco Syroco 5 Arm Wall Sconce... 04/2021 $250.00
no pictureSee all sold items on eBay for more prices05/2021$-.--

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Comments (2)
Crystal - August 24, 2020
I think this is a Homco wall hanging, but I'm not sure. The back paper has been removed. It has a hairline crack in the back on one of the wings, but the front is in great shape. Any ideas as to whether this is a Homco and what it's worth? I can't find any free databases to search to help me, been looking for a week.
It's really difficult to tell. I'll leave your comment here with picture, so maybe other visitors can have a look also.
Patty - April 29, 2020
Thank you for letting me join I have always loved Mary C Crowley master pieces
Welcome Patty!