Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.

Hartoy Coca-Cola

A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.

Hartoy value and price guide

What's your 'Hartoy' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
Pem Walmart International Cabover 07/2019 $300.00
Pem 1st Issue Ups Freight Doubles 07/2019 $206.50
Watkins Motor Lines Doubles Pem Truck 07/2019 $76.99
New Pem M71502 Southeastern 1 64 Diecast 08/2019 $84.99
Apa Transport Corp Doubles North Bergan 07/2019 $53.00

See all sold items for more prices.

Hartoy forum

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Comments (4)

George - April 20, 2015
I have 2 1967 Hartoy Coca Cola die cast trucks.In box, never used, trying to get an approx. value.Thanks
I think originally there were four, not sure what to get for them though. Keep an eye on ebay.

Tom - May 11, 2013
i have a mack semi of the Yellow Transit Co freight lines. i am trying to find out more info on it. it says 1991 on the bottom. can you assist me with this. it is in great shape but without a box to put it in. thank you

Toni - July 31, 2011
How much is a Hartoy Winn Dixie archives collection model no. 1 worth? In excellent condition and original packaging.

Dawn - July 15, 2011
I have a set of six Hartoy Inc/ Lledo Budweiser Models of days gone delivery vehicles. We are trying to figure out how much they are worth. Still in box. Not ever played with. Just curious. 1/64 scale I believe. Thanks