Hartoy diecast

Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.

Hartoy Coca-Cola

A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.

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Hartoy value and price guide

What's your Hartoy Pem worth in 2021? Here are some recently sold items.

Item Title Date Price
hartoy pem roadway express truck set ml9801 Hartoy Pem Roadway Express Truck Set Ml9801 10/2021 $178.89
pem hartoy j b hunt transportation freightliner semi Pem Hartoy J B Hunt Transportation Freightliner Semi 10/2021 $187.50
pem hartoy j b hunt transportation freightliner semi Pem Hartoy J B Hunt Transportation Freightliner Semi 10/2021 $175.00
nib hartoy pem 1 64 mack truck triple roadway express Nib Hartoy Pem 1 64 Mack Truck Triple Roadway Express 11/2021 $146.50
pem hartoy 1 64 western star log truck Pem Hartoy 1 64 Western Star Log Truck 10/2021 $150.00
no pictureSee all sold items on eBay for more prices12/2021$-.--

Hartoy forum

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Comments (6)
Joe - June 15, 2021
I’m looking for a PEM freight lighter with flatbed trailer with Dakota on the doors .there was a set Dakota, Jamesport,Shamrock and Southport . And TMC . I have all of them except the Dakota . Can ya help me out please
Well, you could have a look here, hope you find one: Hartoy PEM.
Rick - February 4, 2020
Dear sir,I need to clear up an item in your price column. The PEM Roadway terminal set nr. MI 9801, 1/64 did not sell for $196.98...We negotiated a price of $150.00.
Thanks for this Rick! Unfortunately, these prices I get from eBay and somehow it's impossible to obtain the 'end' (after offer) prices... I'll see if I can fix this.
George - April 20, 2015
I have 2 1967 Hartoy Coca Cola die cast trucks.In box, never used, trying to get an approx. value.Thanks
I think originally there were four, not sure what to get for them though. Keep an eye on ebay.
Tom - May 11, 2013
i have a mack semi of the Yellow Transit Co freight lines. i am trying to find out more info on it. it says 1991 on the bottom. can you assist me with this. it is in great shape but without a box to put it in. thank you
Toni - July 31, 2011
How much is a Hartoy Winn Dixie archives collection model no. 1 worth? In excellent condition and original packaging.
Dawn - July 15, 2011
I have a set of six Hartoy Inc/ Lledo Budweiser Models of days gone delivery vehicles. We are trying to figure out how much they are worth. Still in box. Not ever played with. Just curious. 1/64 scale I believe. Thanks