Golly is a character popular in the UK and was the advertising logo for the James Robertson preserve company from the 1920s until 2002. Golly badges & pins are especially popular, but the figure can also be found as dolls, on books, dinnerware, etc.

The earliest Golliwog is the hero in books of verse written by Bertha Upton in the 1890's, and illustrated by her daughter Florence Upton.

Tip: Find Golliwog books & collectibles on Amazon


Sales of Golliwogs are booming again after years of being ostracised from the toy box.

Golliwogs bore the brunt of political correctness in the 1980s and 90s. Toy shops thought it non-PC to even sell one in the 1980s.

But now the toy is making a surprise comeback with a rebranding for the 21st century.

Toy manufacturers are working flat-out to meet demand for the doll as his popularity soars.

He fell foul of the censors in the 1980s for bullying Noddy. He was named and shamed as a "legacy of slavery" and his character dropped by publishers.

The Working Group Against Racism in Children's Resources added: "He embodies the mythical qualities often attributed to black people - superstition, large appetites, primitive simplicity and savagery."

Oliver Holmes, managing director of manufacturer Merry Thought, said: "We make 10,000 gollies a year and are currently working to full capacity. British orders now have to be placed months in advance and gollies are also a tremendous export winner in the States.

Golliwog value and price guide

What's your 'Golliwog' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
Set 2 Steiff Golli G And Teddi B Teddy 05/2019 $149.75
Royal Doulton Figurine Gollywog Hn 2040 04/2019 $149.99
Billiwink Golli Fireplace Broom Is Early 03/2019 $73.63
Rare Book The In War By Florence K Upton 04/2019 $75.00
Jerry Lee Lewis Good Golly Miss Molly I 06/2019 $74.99
See all sold items for more prices

Golliwog forum (25 comments)

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Simon - May 29, 2019

I have a golliwog egg cup made of plastic cant find any other on net any info would be nice thanks simon
►reply: There are a lot of different versions, you could try Google images to find yours.

Stephen - May 6, 2019

I have a mint golly table tennis butter dish any idea on price?
►reply: I've seen one sold for 25 GPB a couple of years ago.

Harley - April 25, 2019

Email me at harleywatkins2019 [AT] outlook [DOT] com if your looking to sell your golliwog items

Paul - March 30, 2019

Wanted Chelsea fc golly pins

Gayle - March 15, 2019

Reg. No. PA 169. Number 196 of 500. All hang tags and lables present. Merrythought (Olivia Holmes) 10 inches Any idea to it's worth?
►reply: Not sure, but you could try to identify yours with Google images: Olivia Holmes golliwog.

Laura - March 11, 2019

Hi - I have 6 Robertson golli football figures (nos. 9, 7, 10, 1, 5, 11) would you be able to suggest the best place to sell them might be? I know nothing about them! Thanks in advance... L
►reply: Hi there, I'm also not a big expert on Golliwogs I'm afraid... best bet is to sell on eBay, Etsy or Craigslist I guess.

Pam - February 5, 2019

I think I have a rare golliwog

Mike - December 11, 2018

I have i think a rare golliwog chair and can not find out any thing about it
►reply: 1950s, 1960s. I came across a few on Google images. Value between 20-40 GBP.

Faye - December 9, 2018

I have a cloth robertsons mincemeat Christmas doll approx 6 inches tall made by Anne Wilkinsons designs led under licence to James Robertson any idea of value?
►reply: Not much I'm afraid... Found some interesting history on this page: Mincemeat golly.

Janice - October 13, 2018

Hi, I have a 1960s Pedigree talking golly. He still has original clothes and face, but a foot is detaching from his leg! He still talks well. Should I aim to have his foot repaired before selling, or is it best to sell the way he is? Thank you
►reply: I don't know Janice, repairing could be quite expensive and finding someone to do it time consuming… Here is one valued at 20 to 40 GBP: liveauctioneers.com (scroll down for details).

Justine - September 19, 2018

Hi, I have the tiniest gollliwog I’ve ever seen... it’s a dolls house miniature. Hard body, soft woolly hair and soft clothes... not measured it but definitely less than an inch tall... woukdmyou be interested in it?If so, please respond and I’ll send you a picture ????Many thanksJustine
►reply: Hi Justine, thanks for your offer, but I already have lots of stuff ;-)

Di - September 1, 2018

I have a Merrythought Millennium Golly doll with tags still intact and in very good condition. Any advice on where I can sell it and its value? Ebay have banned sales of said items.
►reply: Are you sure? I'm still seeing a lot of Golliwog dolls for sale as you can you see on this page.

Lynne - July 4, 2018

Hi I have a metal Golly Wog and I was wondering if it is valuable

Greg - June 9, 2018

I have a Golliwog family too,around 130 in total,some over 100 years old..i acquired them from an elderly lady who had been collecting them for many years..I'm trying to get them valued

Rebecca - February 19, 2018

I have a golliwog family. Mother and father are linked arm in arm, mother is holding a baby in her other arm. Father has a pipe in his mouth. They are in their Sunday best. Circa 1930ish, in excellent condition. Any idea how much they are worth?
►reply: Difficult to say, you don't see many 'gollywog families'. They are pretty old. One 1950s golliwog doll went for about 50 USD last month...

Vikki - July 27, 2017

i have a mid 19th century golliwog doll he has some wear and tear due to age i was wondering if there is anyone who is buying these vintage dolls tried to sell on ebay they wouuldnt except it they said it was offensive it is a Merrythought
►reply: That's really weird, there are many Golliwogs for sale right now on eBay.

Lynn - April 2, 2017

I have a gollywog doll from a late cousins estate. He is tall and extremely dapper. I've looked at images of gollies online and can't see any that compare to him ( in my opinion) LOLHe's in great condition - doesn't have a makers tag. Also a Merrythought smaller golly - great condition.
►reply: There were so many made! You can start a collection ;-)

Patricia - January 9, 2016

am collecting robertsons golly pin badges would appreciate it if you would consider me if anyone is selling.thankyou

Beverly - July 10, 2014

i have a gollywog what is it worth

Jane - June 21, 2014

Hi there I love these Golly soft toys. Why do people think that they are rasist? I am looking for a massive Golly doll and they no longer sell them on Amazon. Hope you can shed some light. From Jane
►reply: No idea Jane! There are some for sale on eBay. Press the UK flag to search on eBay UK.

Julie - May 28, 2013

I have 9 small Golliwogs for sale. They have Robertson on the base and they all have a different instrument they are holding. You can email me at:
"julie (ADD @ HERE) justaskjulie (DOT) com" for a picture.
►reply: If you have sold them, mail me again and I will remove your message.

Jan - December 7, 2010

I have 3 gollywog 1930's lapel pin badges for sale. one skateboarder, one bagpiper and one cyclist all good condition with rev. comm frederick street b'ham 1 on on the reverse anyone interested please contact [please send through this form] they are 80 yrs old.

Karen - October 31, 2010

I have a Golliwog made by Merry Thought in England, not sure when it was made, but I have had is since I was a child, and I am 41 now. Are they worth anything?
►reply: I have no idea Karen, it depends on state, wear & tear, etc. Best is to look on for example eBay to see what they fetch.

Ian - September 27, 2010

I have recently come across a very old golliwog in my loft. traditional cloth, some of which has faded in colour, some stitching has come apart which has been repaired. how would i be able to find out how much it would be valued at? can attach a photo via email if that helps. thanks

Jackie - August 17, 2010

I have Robertsons bride and groom gollies I havn't seen them anywhere are they worth anything?