G.I. Joe is a line of action figures produced by the toy company Hasbro and first appeared in 1964.

The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (USAF), Action Marine (USMC) and later on, the Action Nurse.

"G.I. Joe! G.I. Joe! Fighting man from head to toe!
On the land, in the sea, in the air..."

The term G.I. stands, in popular usage, for Government Issued and after the First World War became a generic term for U.S. soldiers. The origin of the term dates to World War I, when much of the equipment issued to U.S. soldiers was stamped "G.I.", meaning that it was made from galvanized iron. The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.

G.I. Joe commercial from the 1960s

The G.I. Joe trademark has been used by Hasbro to title two different toy lines. The original 12-inch line that began in 1964 centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982, the line was relaunched in a 3¾-inch scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons and explosives.

G.I. Joe was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 2003.


Gi Joe value and price guide

What's your 'Gi Joe' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
1988 1989 Night Force Moc Complete Set 05/2019 $4 999.99
Cas Afa 5 Mutt Flint Flash Short Fuze 04/2019 $4 150.00
1964 Joezeta 7536 1966 Green Beret 05/2019 $3 695.00
Series 4 36 Back Snake Eyes W Timber 07/2019 $3 500.00
Cas Afa 2 Arah Sgt Renegades Airborne 04/2019 $3 800.00
See all sold items for more prices

Gi Joe forum (1 comment)

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Chrstian - January 22, 2018

Do you buy G.I. Joe figures0000
►reply: No I'm sorry, I already have to much stuff :) best to try your figures on eBay.