The Captain Action doll came dressed with a cloth super hero costume, hat, ray gun, and sword, ready for kids to enjoy. But parents could also buy additional super hero costumes that were sold separately. Kids could take Captain Action's costume off and replace it with one of several super hero costumes based on famous comic book characters.
Also in 1966, ABC television launched a live action Batman TV series. Because of Batman's growing success in the mid '60's, a Batman costume was included in Captain Action's arsenal. This Batman costume was detailed with a horizontally striped cape as well as a black and gold chest emblem (the costume set was available with both metal and decal chest emblems). Batman's accessories included a blue Batarang, flash light, and drill which could attach to the utility belt.
In 1967, Ideal released a partner doll for Captain Action, his youthful sidekick, Action Boy. Ideal Toy's released only three costumes for Action Boy to change into, one of them being Robin, Batman's sidekick.