In 1966, Ideal Toy Co. launched a line of super hero action dolls called Captain Action in response to Hasbro's popular G.I. Joe action figure line.

The Captain Action doll came dressed with a cloth super hero costume, hat, ray gun, and sword, ready for kids to enjoy. But parents could also buy additional super hero costumes that were sold separately. Kids could take Captain Action's costume off and replace it with one of several super hero costumes based on famous comic book characters.

Also in 1966, ABC television launched a live action Batman TV series. Because of Batman's growing success in the mid '60's, a Batman costume was included in Captain Action's arsenal. This Batman costume was detailed with a horizontally striped cape as well as a black and gold chest emblem (the costume set was available with both metal and decal chest emblems). Batman's accessories included a blue Batarang, flash light, and drill which could attach to the utility belt.

In 1967, Ideal released a partner doll for Captain Action, his youthful sidekick, Action Boy. Ideal Toy's released only three costumes for Action Boy to change into, one of them being Robin, Batman's sidekick.

4 May 2019

Captain Action value and price guide

What's your 'Captain Action' worth? Here are some recently sold items (USA):

Item Title Date sold Price
Original 1967 Ideal Complete Silver May 2019 $ 1 470,00
Silver Streak Car In Box Ideal 1967 Feb 2019 $ 1 099,99
Ideal Boy Robin 100 Ideal May 2019 $ 900,00
Ideal Super Queen Wonder Woman Rare 12 Apr 2019 $ 899,99
Ideal Super Queen Super Girl Rare 12 Apr 2019 $ 899,99

Take a look at all sold Captain Action items on eBay for a value indication. If you're not sure what you have, you can post your question below.


Do you want to dive into the fascinating world of collectibles, and want to learn about value and identification? Discover more with these price guides on Amazon.

Captain Action forum (4 comments)

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Suzy - July 2, 2018

I am looking for captain action Spider-Man all parts if possible

Jon - March 11, 2018

I have capitain action in 1967 box plus Spider-Man and aquaman with all parts I want to sell them all for $300 do you know where to sell them
►reply: Well, I always recommend eBay, but if you don't want that, I'm sure there are lots of vintage action figures on Facebook. Maybe you can offer your figures on one of those.

Dave - December 11, 2012

I have a complete used captain action figure minus the pistol and a red blood stain on the sword cuz it was my toys when I was small. Maybe 70 or 80 percent condition. For sale- email me for photo. Also GI Joe boots, khaki pants

Roosevelt - January 1, 2011

Hi, am tryin' to find the new captain action that came out this fall. i dont see it or i miss it and i hav'nt been to my loca., stores yet! can someone email me of the hotest where abouts? am an old c/a fan an collector! sence 1966 i was 9. i also remember the 1967 where the two boys was playin' with the parachuett c/a. thanks alot!