Xavier Roberts is an American businessman and quilt artist, and brought the Cabbage Patch Doll to the mass market. In the late 1970s, during the American Folk art movement, Roberts learned several skills in doll making from various materials. Influenced by his mother made, he started experimenting with quilted dolls, and after much experimentation, he created doll he named "Little People". By 1982 The Little People evolved into Cabbage Patch Kids. The dolls became quickly a major toy trend. A staggering 20 million dolls were sold in 1985, and by 1999, 95 million had been bought worldwide.
In 1982, with sales for the originals falling precipitously, Roberts hired Roger Schlaifer as the doll concept's exclusive licensing agent. To build the first mass-market children's brand, Schlaifer changed the name to Cabbage Patch Kids— designing the ubiquitous graphics and logo.
The plastic version of the Robert' dolls became the toy phenomenon of the eighties — with people rioting in stores to purchase the hot, new dolls — and everything else branded Cabbage Patch Kids. The original Cabbage Patch Dolls are still hand-stitched and are available exclusively from Babyland and its website. Adoption Agents administer a special Oath of Adoption ceremony for adoptive parents. Adoption fees for vintage Cabbage Patch dolls range from $170 to $375 plus tax.
While sales and other licensed products declined precipitously after the sale, the Cabbage Patch dolls have become a mainstay of the doll industry, and one of the few long-running toy brands.
Archived news article COLECO MOVES OUT OF THE CABBAGE PATCH from 1985.