Bergen Toy and Novelty Company is also known simply as Beton and is one of the most prolific figure producers of the 1950's. They were also the first company to mass-produce figures in acetate plastic (hard plastic). The company began around 1935 with some metal casting molds produced by the company Metal Cast. They produced lead figures before switching to plastic in 1938. Some of the plastic figures, such as the running horse, are adaptations of the Metal Cast molds. Because of the use of plastic rather than lead, the company prospered during the WWII era, when most of the toy soldier companies were out of production due to lack of lead. The company eventually faced stiff competition from cheaper foreign made plastic figures, and closed in 1958. The molds were sold to the company Rel, who may have continued to use some of them.

Beton used two different company names on their figures. The earlier ones, especially figures with bases, had the Beton name on them. Later ones have Bergen Toy & Novelty Co. imprinted on them, often inside a cavity in the animals or on the back of the figure.

Beton also used a trademark on most of its later figures. This is a B with a T through it and the copyright symbol above. This can normally be found on the rear flank of animals or the back of figures.

Circus Figures & Wild Animals

Over the years Beton produced quite a few wild animals that were either sold separately or included in boxed Circus sets. All of these have the Bergen Toy & Novelty Co. name and trademark on them, even though the boxed Circus sets had the Beton name on the cover. In figures there were only four poses used in the circus sets: Lion Tamer, Clown, Ballerina, & Newsboy. The Ballerina appears as a figure on a stand, and also on horseback. There was also a moose included in these circus sets.

Horses & Riders

Beton created three different sizes of horses in a variety of poses, and an even greater variety of riders.

Besides circus and horse figures Beton also produced railroad figures and farm animals

Bergen/Beton links

- Beton WWI and WWII sales
- another Bergen shop

Beton on Amazon

Beton value and price guide

What's your 'Beton' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
Hermes Kelly 28 Brand New 08 2019 Hermes Kelly 28 Brand New 08 2019 10/2019 $49 900.00
Hermes Picotin 22 Mm Gold Hdw Mint Hermes Picotin 22 Mm Gold Hdw Mint 08/2019 $1 325.00
Space Invader Rare Magazine Blumen Space Invader Rare Magazine Blumen 11/2019 $490.00
Hauteville Counter Chair Dl 09227 Leyon Hauteville Counter Chair Dl 09227 Leyon 10/2019 $275.00
Saurer D330 8x4 Mischer Arwico Made By Saurer D330 8x4 Mischer Arwico Made By 10/2019 $209.99

See all sold items for more prices.

Beton forum

"Ask questions, share stories or subscribe to our newsletter." - Fabtintoys -

: (first name only)*
(will not be displayed/shared)*



1 comment
Patrick - March 3, 2014
wher can I get on all info on Bergen / beton figures . I have the Richard obriens collecting American made soldiers, but im lookin for more detail
Do you already own Richard O'Briens books? Find them here on Amazon.