Founded 1950, Tokyo, Japan.

Best known by their Santa Claus logotype, Asahi was a major post-war builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "Asahi".

Atc value and price guide

What's your 'Atc' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
Japanese Tin Friction Robot Space Patrol 09/2019 $745.00
1960s Aston Martin Db 6 11 27 9 Cm Tin 08/2019 $698.89
Asahi Toy Tin Friction Car 1954 Pontiac 09/2019 $372.00
Subaru 360 Japan W Box Tin Car Trade 08/2019 $342.89
Lotus 49 Ford F 1 Formula Race Car Tin 07/2019 $305.00

See all sold items for more prices.


Do you want to know more about collectible tin toys, and want to learn about value and identification? Take a look at these books on old toys on Amazon.

Atc forum

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