Founded 1950, Tokyo, Japan
Asa means: morning and Hi means 'light'.
Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.
Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.
What's it worth? Take a look at this Asahi price guide: sold listings for a value indication.