Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other collectors also search for:
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Asahi value and price guide

What's your Asahi worth? Here are some recently sold items.

Picture Title Date Price
asahi pentax super takumar 1 1 4 50mm lens Asahi Pentax Super Takumar 1 1 4 50mm Lens... 07/2021 $115.95
asahi pentax k1000 camera smc pentax m 1 2 50mm Asahi Pentax K1000 Camera Smc Pentax M 1 2 50mm... 07/2021 $129.00
early black silver preset asahi takumar 1 3 5 Early Black Silver Preset Asahi Takumar 1 3 5... 07/2021 $59.99
asahi pentax spotmatic 2 body lens 4 film rolls Asahi Pentax Spotmatic 2 Body Lens 4 Film Rolls... 07/2021 $66.50
mint asahi pentax smc takumar 200mm f4 telephoto Mint Asahi Pentax Smc Takumar 200mm F4 Telephoto... 07/2021 $99.99
no pictureSee all sold items on eBay for more prices07/2021$-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info