Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Asahi value and price guide

What's your 'Asahi' worth? Here are some recently sold items (USA):

Picture Title Date sold Price
Scarce Black Atc Chrysler Imperial Sedan 06/2019 $9 628.08
Atc Toys Japan 1960's Toyota Sport 2 06/2019 $687.72
1950s Space Robot Patrol Mercedes 8 20 3 07/2019 $588.00
All Original Happy Miner Dwarf Battery 07/2019 $495.00
Private Listing Atc Toy Co Japan Tin 07/2019 $500.00
See all sold items for more prices


Do you want to know more about collectible tin toys, and want to learn about value and identification? Take a look at these books on old toys on Amazon.

Asahi forum (2 comments)

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Marla - August 23, 2014

I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)

Pete - November 25, 2012

I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info