Founded 1950, Tokyo, Japan
Asa means: morning and Hi means 'light'.
Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.
Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.
What's your 'Asahi' worth? Here are some recently sold items (USA):