Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other tin collectors also search for:
Alps Horikawa Taiyo Metal House Robot Nomura Bandai Rosko

Asahi value and price guide

What's your Asahi worth in 2021? Here are some recently sold items.

Item Title Date Price
asahi pentax 6x7 rear converter t6 2x for 67 japan e14 Asahi Pentax 6x7 Rear Converter T6 2x For 67 Japan E14 09/2021 $20.00
tower 23 35mm slr film camera w asahi kogaku takumar Tower 23 35mm Slr Film Camera W Asahi Kogaku Takumar 09/2021 $149.24
2020 tokyo olympics tv asahi character go chan pin 2020 Tokyo Olympics Tv Asahi Character Go Chan Pin 09/2021 $230.00
mint asahi pentax smc super multi coated macro takumar Mint Asahi Pentax Smc Super Multi Coated Macro Takumar 09/2021 $179.99
asahi optical smc pentax m 50mm f 1 4 standard lens k Asahi Optical Smc Pentax M 50mm F 1 4 Standard Lens K 09/2021 $85.00
no pictureSee all sold items on eBay for more prices10/2021$-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info