Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other collectors also search for:
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Asahi value and price guide

What's your Asahi worth? Here are some recently sold items.

Picture Title Date Price
asahi pentax k1000 camera Asahi Pentax K1000 Camera... 05/2021 $36.00
asahi 49mm metal lens hood takumar 100mm f 4 105mm Asahi 49mm Metal Lens Hood Takumar 100mm F 4 105mm... 05/2021 $16.99
exc asahi smc akumar 50mm f1 4 prime lens m42 Exc Asahi Smc Akumar 50mm F1 4 Prime Lens M42... 05/2021 $120.85
mint asahi pentax smc takumar 50mm f 1 4 lens m42 Mint Asahi Pentax Smc Takumar 50mm F 1 4 Lens M42... 05/2021 $169.99
2 abwood asahi diamond cbn grinding wheel ab 19 2 Abwood Asahi Diamond Cbn Grinding Wheel Ab 19... 05/2021 $179.98
no pictureSee all sold items on eBay for more prices05/2021$-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info