Alpha Farnell

John Kirby Farnell was a London firm which produced the first UK teddy bear in 1906 and rapidly became one of the leading toy teddy bear manufacturers, registering the Alpha TM in 1925.

The bears were very expensive because Farnell used high quality materials only to make their "Alpha Bears", which they made to the 1930s.


At first, teddy bears made by Farnell were unmarked. From 1925 the company used a round card disc -attached to the chest of the bear- with a metal rim marked "Alpha Made" to identify them.

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Alpha Farnell value and price guide

What's your Alpha Farnell worth? Here are some recently sold items.

Picture Title Date Price
early farnell alpha toy england teddy bear Early Farnell Alpha Toy England Teddy Bear... 04/2021 $70.00
large golden farnell teddy bear 27 Large Golden Farnell Teddy Bear 27... 03/2021 $750.00
merrythought tide rider red tipped alpha farnell Merrythought Tide Rider Red Tipped Alpha Farnell... 03/2021 $50.00
farful mohair teddy bear 1930 s alpha farnell Farful Mohair Teddy Bear 1930 S Alpha Farnell... 03/2021 $495.00
sweet loved old farnell chad valley toffee teddy Sweet Loved Old Farnell Chad Valley Toffee Teddy... 03/2021 $75.52
no pictureSee all sold items on eBay for more prices05/2021$-.--

Alpha Farnell forum

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