John Kirby Farnell was a London firm which produced the first UK teddy bear in 1906 and rapidly became one of the leading toy teddy bear manufacturers, registering the Alpha TM in 1925.

The bears were very expensive because Farnell used high quality materials only to make their "Alpha Bears", which they made to the 1930s.


At first, teddy bears made by Farnell were unmarked. From 1925 the company used a round card disc -attached to the chest of the bear- with a metal rim marked "Alpha Made" to identify them.

Alpha Farnell value and price guide

What's your 'Alpha Farnell' worth? Here are some recently sold items (USA).

Picture Title Date Sold for
Rare 1915 William J Terry Gold Mohair 09/2019 $659.18
Great Huge Teddy Bear 26 09/2019 $470.00
Ww1 Farnell Soldier Bear C1914 08/2019 $499.88
Ww1 Farnell Soldier Bear C1914 09/2019 $447.95
11 Inch Long X 8 Inch High Gray Mohair 09/2019 $350.00

See all sold items for more prices.

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