John Kirby Farnell was a London firm which produced the first UK teddy bear in 1906 and rapidly became one of the leading toy teddy bear manufacturers, registering the Alpha TM in 1925.

The bears were very expensive because Farnell used high quality materials only to make their "Alpha Bears", which they made to the 1930s.


At first, teddy bears made by Farnell were unmarked. From 1925 the company used a round card disc -attached to the chest of the bear- with a metal rim marked "Alpha Made" to identify them.

Alpha Farnell value and price guide

What's your 'Alpha Farnell' worth? Here are some recently sold items (USA):

Picture Title Date Sold for
Farnell Ww1 Soldier Bear Teddy Bear 07/2019 $ 508.73
Prewar White Farnell Bear 63 Cm High 06/2019 $ 382.16
Immaculate Old Farnell Bear Label And 05/2019 $ 279.04
Old 1930 S Farnell Gold Mohair Teddy 05/2019 $ 232.92
Beautiful Immaculate Farnell Bear 08/2019 $ 212.31
20 Inch Farnell Mohair Teddy Bear Label 06/2019 $ 200.18

Want to see some more? Browse all ended auctions for more prices.

Alpha Farnell forum

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