Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products.

The original design of Strawberry Shortcake and her cat, Custard was done in 1977 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. After the idea was presented to Bernie Loomis of General Mills and became a licensing entity, Fahrion designed a subsequent thirty-two characters for Those Characters From Cleveland (American Greetings' toy & licensing design division).

The Strawberry Shortcake properties also include a toy line of the character's friends and pets. Kenner Products recognized the popularity of the character and, in 1980, introduced the first collection of Strawberry Shortcake dolls.

Strawberry Shortcake logo

The collection included Strawberry Shortcake, her best friend Blueberry Muffin, Huckleberry Pie and Apple Dumplin'. Over the next five years, Kenner introduced additional dolls and accessories. Strawberry Shortcake

Over 25 million dolls and 35 million accessories were sold during the height of Strawberry Shortcake's popularity in the 1980s. Additional merchandise sold included books, records, children's clothing and other toys.

Strawberry Shortcake value

What's it worth? Take a look at this Strawberry Shortcake price guide: sold listings for a value indication.

Strawberry Shortcake forum (3 comments)

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Arthur Trackey - March 11, 2013

I have 9 dolls all 1980 by Kenner toy co. None have never been out of there boxes.Also have two dinner knives. All are for sale.

Samantha Garcia - December 12, 2011

I WOULD LIKE TO PURCHASE A DOLL LIKE THIS HOW MUCH HOW DO I GET IT.

Sandra - November 9, 2011

Am looking for a doll like this for my 3 year old granddaughter