Schuco is a German toy maker founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer. Originally this company was named as Spielzeugfirma Schreyer und Co., but in 1919 the company changed the name to Schuco.
Schuco's early history was associated with Heinrich Müller who as a 17-year old developed ideas for toys. He registered numerous patents. The name of SCHUCO was given to the toy company which had been founded nine years earlier in 1921 by Heinrich Schreyer from 'Schreyer und Co'. It had been setting new trends from the beginning with mechanical tin toys, such as the most popular toy of the time (20 million sold), the 'Pick Pick'.
After the Second World War, Schuco toys were relaunched - initially these were produced solely for the American market. With the rebuilding of the factory in 1952, SCHUCO became the largest toy factory in Nuremberg with 800 employees. The sale of more than 100 million toys underpinned the impressive worldwide distribution.
After an eventful time in the '70s and '80s, the brand was bought by the English company DCM, but DCM also had to file for bankruptcy in 1980. Many tools and moulds were dispersed throughout the world and some were even scrapped. In 1980, the SCHUCO name was acquired by GAMA, a former competitor, which re-issued the Silver Arrow racing car from that time. In 1993, GAMA merged with TRIX, Schuco had its own management structure and the brand was revived. Three years later SCHUCO became independent again.
In 1999, Schuco became a member of the SIMBA-DICKIE-GROUP based in Fürth, Germany, when the Mangold family, who owned the firm, withdrew from the toy industry. The Group's main brands are SIMBATOYS and DICKIE-SPIELZEUG, and also included are the companies EICHHORN, NORIS, DICKIE-TAMIYA, CARSON, and since 2004, BIG. The SCHUCO brand is blossoming again as part of the SIMBA-DICKIE-GROUP, which is a major company in the toy industry with an annual turnover of approximately 300 million euro. Other aspects of its renewed success can be attributed to the inclusion of many new product groups and the creative and innovative policies applied to its various ranges.
Schuco is a reflection of automobile history and is extremely widely known. The highly realistic replicas are a source of tremendous fascination to every car fanatic. Of particular interest are the models of cult brands that have 'died out', like for example the Borgward.
Although Schuco products are classed as toys, they are actually highly sought-after collectors' pieces. This explains why antique Schuco models exchange hands at extremely high prices nowadays.
The Schuco Collectors Club has recently been founded for avid collectors. Once a year Schuco invites Collectors Club members to a big meeting which is also accompanied by brisk trading amongst club members, whose numbers have now grown to more than 1000. Members enjoy exclusive benefits, such as free special edition models and lots more.
Schuco Radio, Schuco Examico, Schuco Elektro Ingenico, Schuco Fex, Schuco Akustico, Schuco Hydro, Schuco Varianto, Schuco Rollyvox, Schuco Alarm, Schuco Magico, Schuco Mirako, Schuco Mirakomot, Schuco Phanomenal, Schuco Maybach, Schuco Girato, Schuco Studio, Schuco Kommando 2000, Schuco Micro-Racer, Schuco Curvo, Schuco Combinato, Schuco Telesteering, Schuco Sonny 2005, Schuco Tacho Examico.
Official website: Schuco.de (in English)