Mebetoys

Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.

In 1966 the creation of the Mebetoys Models Division in Milan was announced.

Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.

Excellent marketing campaigns contributed to a quick rise to fame.

But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.

Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.

Sites:
Grantoros.com
Mebetoys.com

Mebetoys forum: comments and stories

(will not be displayed)
For sale on eBay USA. To change country, click on flag:
Change selection: <---
worldwide only USA
ebay logo New to eBay? Join here, it's free!
DIECAST MEBETOYS MIURA P400 LAMBORGHINI TOP
DIECAST MEBETOYS MIURA P400 LAMBORGHINI TOP$24.95
show  ►
MEBETOYS TYRRELL FORD F1
MEBETOYS TYRRELL FORD F1$10.00
show  ►
MEBETOYS MATRA MS 120 F1
MEBETOYS MATRA MS 120 F1$10.00
show  ►
Mebetoys Key Chain Cap Gun Derringer
Mebetoys Key Chain Cap Gun Derringer$14.99
show  ►
DIECAST MEBETOYS A 23 CHAPARRAL IN RED TOP
DIECAST MEBETOYS A 23 CHAPARRAL IN RED TOP$24.95
show  ►
CANè BLISTER SET SEGNALI STRADALI PER
CANè BLISTER SET SEGNALI STRADALI PER$9.80
show  ►
MEBETOYS FERRO DA STIRO GIOCATTOLO tardi
MEBETOYS FERRO DA STIRO GIOCATTOLO tardi$26.98
show  ►
MEBETOYS CHEVROLET CORVETTE ASTRO II 1 43
MEBETOYS CHEVROLET CORVETTE ASTRO II 1 4310 bid(s)$15.38
show  ►
MEBETOYS 8553 Ferrari PB RARE
MEBETOYS 8553 Ferrari PB RARE$23.45
show  ►
Mebetoys 1 43 alfa romeo Alfetta 1974
Mebetoys 1 43 alfa romeo Alfetta 1974$42.92
show  ►
Mebetoys Alfa Sud 1 43 scale mint boxed
Mebetoys Alfa Sud 1 43 scale mint boxed$34.95
show  ►
MEBETOYS N A42 LAND ROVER CROCE ROSSA BOX
MEBETOYS N A42 LAND ROVER CROCE ROSSA BOX1 bid(s)$60.09
show  ►
Mebetoys Porsche 924 in Green on 1 24
Mebetoys Porsche 924 in Green on 1 24$30.65
show  ►
MEBETOYS N A28 INNOCENTI MINI MINOR
MEBETOYS N A28 INNOCENTI MINI MINOR$47.83
show  ►
MEBETOYS INNOCENTI MINI MINOR Art A 28
MEBETOYS INNOCENTI MINI MINOR Art A 28$37.99
show  ►
MEBETOYS N A65 ALFA ROMEO DUETTO GIRO D
MEBETOYS N A65 ALFA ROMEO DUETTO GIRO D1 bid(s)$47.83
show  ►
MEBETOYS A 24 FORD Mark II 1 43 ITALY RARE
MEBETOYS A 24 FORD Mark II 1 43 ITALY RARE$37.00
show  ►
MEBETOYS N A29 TOYOTA 2000 GT
MEBETOYS N A29 TOYOTA 2000 GT$47.83
show  ►