Mebetoys

Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.

In 1966 the creation of the Mebetoys Models Division in Milan was announced.

Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.

Excellent marketing campaigns contributed to a quick rise to fame.

But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.

Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.

Sites:
Grantoros.com
Mebetoys.com

Questions, comments, or sweet memories?
Share on this Mebetoys forum!


(will not be displayed)
yes, mail me the link to this page
For sale on eBay USA. To change country, click on flag:
Change selection: <---
worldwide only USA
ebay New to eBay? Join here, it's free!
Alfa Romeo ALFETTA Rally 1 24 1 25 by
alfa romeo alfetta rally 1 242 bid(s)$42.82
details  ►
MEBETOYS TYRRELL FORD F1
mebetoys tyrrell ford f1$10.00
details  ►
CANè BLISTER SET SEGNALI STRADALI PER
can blister set segnali$10.53
details  ►
Land Rover Militare U S Army 1 43 by
land rover militare u s army 1$26.34
details  ►
MEBETOYS MATRA MS 120 F1
mebetoys matra ms 120 f1$10.00
details  ►
Alfa Romeo ALFETTA Rally Raid Capo Nord
alfa romeo alfetta rally raid$39.51
details  ►
Vintage Mebetoys Key Chain Cap Gun
vintage mebetoys key chain cap$35.99
details  ►
1 43 1967 ALFA ROMEO DUETTO Giro d Italia
1 43 1967 alfa romeo duetto8 bid(s)ends in 23h$58.55
details  ►
JEEP WILLYS MEBETOYS A80 MADE IN ITALY 1 43
jeep willys mebetoys a80 made$32.94
details  ►
Modellauto Mebetoys A121 Ford Granada 1 43
modellauto mebetoys a121 ford$25.69
details  ►
Autobianchi A 112 Abarth von Mebetoys
autobianchi a 112 abarth von1 bid(s)$1.32
details  ►
MEBETOYS BLUE MASERATI MISTRAL COUPE 1 43 No
mebetoys blue maserati mistral$19.99
details  ►
MEBETOYS A22 GREEN CORVETTE RONDINE SACALE 1
mebetoys a22 green corvette$19.99
details  ►
FIAT 127 YELLOW MEBETOYS A 54 MADE IN ITALY 1
fiat 127 yellow mebetoys a 54$32.94
details  ►
MEBETOYS ROLLS ROYCE SILVER SHADOW A 26 SCALE
mebetoys rolls royce silver$19.99
details  ►
Mattel Mebetoys BMW 320 1 43
mattel mebetoys bmw 320 1 43$14.99
details  ►
MEBETOYS No A10 MASERATI MISTRAL COUPE MADE
mebetoys no a10 maserati2 bid(s)$20.50
details  ►
MATTEL MEBETOYS 8581 CROCE ROSSA LAND ROVER
mattel mebetoys 8581 croce$19.95
details  ►
FIAT RITMO 65 GIALLA A119 MEBETOYS MATTEL
fiat ritmo 65 gialla a119$18.43
details  ►
HOT WHEELS GRAN TOROS MEBETOYS 6604 TORPEDO
hot wheels gran toros mebetoys$9.95
details  ►
HOT WHEELS GRAN TOROS MEBETOYS 6602 CHEVROLET
hot wheels gran toros mebetoys$19.95
details  ►
HOT WHEELS GRAN TOROS MEBETOYS 6607 FORD MARK
hot wheels gran toros mebetoys1 bid(s)$19.95
details  ►
MEBETOYS A 18 1 43 ALFA ROMEO DUETTO SPYDER
mebetoys a 18 1 43 alfa romeo$65.86
details  ►
Mebetoys Opel Kadett Fastback in Green on 1
mebetoys opel kadett fastback$19.75
details  ►
RARE VTG 1960s MEBETOYS No A7 ALFA ROMEO
rare vtg 1960s mebetoys no a71 bid(s)$6.62
details  ►
Mebe Toys Mebetoys Italy Italian Hotwheels
mebe toys mebetoys italy1 bid(s)$24.99
details  ►
TWO MEBETOYS 1 43 Scale R0 80 CARS GREY SEA
two mebetoys 1 43 scale r0 80$19.95
details  ►
1 25 Mattel Mebetoys 1924 Alfa Romeo Tipo P2
1 25 mattel mebetoys 1924 alfa$39.51
details  ►
ALFASUD MEBETOYS A 56 1 43 MINT NO BOX
alfasud mebetoys a 56 1 43$32.94
details  ►
MEBETOYS GRAN PRIX FERRARI 312 B2 F 1 N
mebetoys gran prix ferrari 312ends in 19h$39.51
details  ►
MEBETOYS A 51 1 43 PORSCHE 912 RALLYE LONDON
mebetoys a 51 1 43 porsche 912$32.93
details  ►
rare 6 Italians advertising pubblicitĂ 
rare 6 italians advertising$4.81
details  ►