Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
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MEBETOYS TYRRELL FORD F1ends in now$10.00
Vintage Mebetoys Key Chain Cap Gun$14.99
MEBETOYS MATRA MS 120 F1$10.00
Mebetoys Ford Mark II A 24 1 43 scale 1968$15.00
MEBETOYS A 24 FORD Mark II 1 43 ITALY RARE$37.00
Hot Wheels Mebetoys Ferrari 512s Diecast 1 43$30.00
Mebetoys Toyota 2000GT A 29 1 43 scale 19682 bid(s)$26.00
1 43 RUSSIAN MEBETOYS MASERATI MISTRAL LIGHT$39.99
Hot Wheels Gran Toros Mebetoys Alfa Romeo 331 bid(s)$15.00
Vintage Mattel Mebetoys Military Jeep 7687$119.99
Hot Wheels Gran Toros Mebetoys Lotus Europa1 bid(s)$10.00
Hot Wheels Italy Mebetoys Mercedes 500 SEC 1$20.00
MEBETOYS Mattel 8563 Italy Rare Gulf MIRAGE$9.95
MEBETOYS 6671 FERRARI 312 B2 F1 all white$49.99
Lotus Europa A 39 Mebetoys russian car USSR2 bid(s)$8.99
OLD 1 43 MERCEDES BENZ 250SE 250 SE COUPE$34.99
Mebetoys Land Rover Transamerican A40$50.00
VINTAGE MEBETOYS RED FERRARI CAN AM$79.99
Vintage Mebetoys Italy ROLL ROYCE A 26 11 bid(s)$9.99
Guiloy Spain 1 43 Maserati Ghibli near mint$34.95
HOT WHEELS MEBETOYS ALFA ROMEO GIULETTA VW5 bid(s)$5.13
Mebetoys Alfa Sud 1 43 scale mint boxed$34.95
1 28 Scale Mebetoys Ferrari 312 PB Mattel$19.00
1 43 Mebetoys Italy Peugeot 305 A 133$29.99
MEBETOYS Mattel Gran Prix Granprix Ferrari1 bid(s)ends in 1h$49.99
Mebetoys matel 1 43 scale Maserati Bora in$39.95
MEBETOYS Mattel Gran Prix Granprix Ford F1ends in 1h$29.99
Mebetoys 1 43 scale Rolls Royce Silver$45.00