Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
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Alfa Romeo ALFETTA Rally 1 24 1 25 by2 bid(s)$42.82
MEBETOYS TYRRELL FORD F1$10.00
CANè BLISTER SET SEGNALI STRADALI PER$10.53
Land Rover Militare U S Army 1 43 by$26.34
MEBETOYS MATRA MS 120 F1$10.00
Alfa Romeo ALFETTA Rally Raid Capo Nord$39.51
Vintage Mebetoys Key Chain Cap Gun$35.99
1 43 1967 ALFA ROMEO DUETTO Giro d Italia8 bid(s)ends in 23h$58.55
JEEP WILLYS MEBETOYS A80 MADE IN ITALY 1 43$32.94
Modellauto Mebetoys A121 Ford Granada 1 43$25.69
Autobianchi A 112 Abarth von Mebetoys1 bid(s)$1.32
MEBETOYS BLUE MASERATI MISTRAL COUPE 1 43 No$19.99
MEBETOYS A22 GREEN CORVETTE RONDINE SACALE 1$19.99
FIAT 127 YELLOW MEBETOYS A 54 MADE IN ITALY 1$32.94
MEBETOYS ROLLS ROYCE SILVER SHADOW A 26 SCALE$19.99
Mattel Mebetoys BMW 320 1 43$14.99
MEBETOYS No A10 MASERATI MISTRAL COUPE MADE2 bid(s)$20.50
MATTEL MEBETOYS 8581 CROCE ROSSA LAND ROVER$19.95
FIAT RITMO 65 GIALLA A119 MEBETOYS MATTEL$18.43
HOT WHEELS GRAN TOROS MEBETOYS 6604 TORPEDO$9.95
HOT WHEELS GRAN TOROS MEBETOYS 6602 CHEVROLET$19.95
HOT WHEELS GRAN TOROS MEBETOYS 6607 FORD MARK1 bid(s)$19.95
MEBETOYS A 18 1 43 ALFA ROMEO DUETTO SPYDER$65.86
Mebetoys Opel Kadett Fastback in Green on 1$19.75
RARE VTG 1960s MEBETOYS No A7 ALFA ROMEO1 bid(s)$6.62
Mebe Toys Mebetoys Italy Italian Hotwheels1 bid(s)$24.99
TWO MEBETOYS 1 43 Scale R0 80 CARS GREY SEA$19.95
1 25 Mattel Mebetoys 1924 Alfa Romeo Tipo P2$39.51
ALFASUD MEBETOYS A 56 1 43 MINT NO BOX$32.94
MEBETOYS GRAN PRIX FERRARI 312 B2 F 1 Nends in 19h$39.51
MEBETOYS A 51 1 43 PORSCHE 912 RALLYE LONDON$32.93
rare 6 Italians advertising pubblicità$4.81