Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
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MEBETOYS TYRRELL FORD F1ends in now$10.00
Vintage Mebetoys Key Chain Cap Gun$19.54
MEBETOYS MATRA MS 120 F1$10.00
MEBETOYS Mattel 8563 Italy Rare Gulf MIRAGEends in 54 min.$9.95
MEBETOYS A 24 FORD Mark II 1 43 ITALY RARE$45.00
Mattel mebetoys Land Rover 8580$25.00
Vintage Mebetoys Mattel Gran Prix Matra Ms$14.99
Auto Pilen 1 43 Maserati Ghibli near mint$49.95
Hot Wheels Italy Mebetoys Mercedes 500 SEC 1$20.00
Vintage Mebetoys Mattel Gran Prix Lotus Ford$14.99
Mebetoys Alfa Sud 1 43 scale mint boxed$34.95
TOYOTA 2000GT solid rear hatch 1967 70 made$65.00
Vintage Mebetoys Mattel BRM Yardley P160 F1$14.99
MEBETOYS 6671 FERRARI 312 B2 F1 all white$44.99
TOYOTA 2000 GT MEBETOYS ITALY REF 6617 RARE$100.00
Mini Minor Mebetoys in 1 43 scale old toy1 bid(s)$14.95
1 43 Mebetoys Italy Peugeot 305 A 133$29.99
Mebetoys Fiat 131 Rally Aitalia 1 43 Scale$49.50
Hot Wheels Mebetoys Ferrari 512 S Pininfarina1 bid(s)$9.99
VINTAGE MEBETOYS RED FERRARI CAN AM$79.99
Mebetoys matel 1 43 scale Maserati Bora in$39.95
MEBETOYS A 39 LOTUS EUROPA 1 43 ITALY$37.00
1 43 Mebetoys Italy VW golf A 87$39.99
LOT Politoys MODEL NoS7 Fiat 128 Rally CAR$89.99
Mebetoys A72 MASERATI BORA Yellow VINTAGE$15.00
Guiloy Spain 1 43 Maserati Ghibli near mint$34.95
1 43 Mebetoys Italy VW 1303 A88$39.99
MEBETOYS A 38 MATRA 530 VIGNALE 1 43$37.00