Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
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Mebetoys Derringer Mini Cap Gun Italy keyends in 13h$7.95
MEBETOYS TYRRELL FORD F1$10.00
CANè BLISTER SET SEGNALI STRADALI PER$10.06
Vintage MEBETOYS Derringer Miniature Key$5.99
MEBETOYS MATRA MS 120 F1$10.00
Vintage Mebetoys Key Chain Cap Gun$29.99
Mebetoys Land Rover Ambulanza A42ends in 8h$50.26
MASERATI BORA GREEN MEBETOYS A 72 ITALY 1 43ends in 2h$31.49
Mebetoys Land Rover Ambulanza A42ends in 8h$56.55
Mebetoys A21 Fiat 1500 Vigili del fuoco Fire$189.99
MEBETOYS A36 1 43 FIAT 500 F PRESSOFUSO6 bid(s)$27.08
LAND ROVER POMPIERI MEBETOYS A 673 bid(s)$3.14
Mebetoys Corvette Rondine Pininfarina in$12.58
1960 70 s MATTEL HOT WHEELS ASTRO II CHEVY$22.00
MATTEL MEBETOYS Towtruck Jeep1 43 SCALE$49.99
1 43 Mebetoys Lamborghini Miura$34.99
MINI MINOR RALLY MEBETOYS A31 SCALA 1 43 COND1 bid(s)$18.26
Mebetoys Fiat Ritmo 65 rossa red 1 43 A119$12.60
Mebetoys politoys modellino 1 43 Fiat Siata$12.47
Mebetoys politoys modellino 1 43 Ford Mark II$12.47
Mebetoys politoys modellino 1 43 Fiat Coupe$12.47
Mebetoys politoys modellino 1 43 Chevrolet$12.47
ALFA SUD MEBETOYS A 57 ITALY 1 43 FROMends in 3h$37.79
Mebetoys Brumm Modellino Scala 1 43 Fiat 500$12.47
Mebetoys Brumm Modellino Scala 1 43 Morgan$12.47
Alfa Romeo Giulietta 116 Mebetoys 1 431 bid(s)$10.53
MEBETOYS Alfa Romeo Giulietta 1 254 bid(s)$4.41
Alter MEBETOYS A 24 Land Rover CROCE ROSSA 1$6.30