Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
For sale on eBay USA. To change country, click on flag:
GLOCK Pins MeBeTOYS Italy Redondo Trueno$17.99
MEBETOYS TYRRELL FORD F1$10.00
MEBETOYS MATRA MS 120 F1$10.00
CANè BLISTER SET SEGNALI STRADALI PER$10.76
Mebetoys No 35 Fiat 500 gold near mint minus6 bid(s)ends in 2h$17.50
MEBETOYS MATTEL MODELLINO AUTO CAR MADE IN$13.45
Mebetoys 8574 Volkswagen Beetle 1303 Green7 bid(s)ends in 22h$31.27
MEBETOYS A 3 GIULIA TI8 bid(s)ends in 23h$17.32
ALFETTA CARABINIERI 1 25 MEBETOYS1 bid(s)$33.67
Mebetoys A 26 Rolls Royce Silver Shadow made1 bid(s)$4.99
MEBETOYS A 60 LAND ROVER diecast 1 43 MADE$37.00
Mebe Toys Mebetoys Italy Italian Hotwheels9 bid(s)$17.50
HOT WHEELS mebetoys Ford Granada 1 25 scale19 bid(s)$63.12
Porsche Carrera 10 Hot Wheels Mattel1 bid(s)$13.99
Mebetoys Ford Escort scala 1 43$4.04
A 4 ALFA ROMEO 2600 BERLINA MEBETOYS 1 43ends in 21h$350.14
Autobianchi A 112 Abarth Mebetoys3 bid(s)$3.37
Fiat 126 Mebetoys 85565 bid(s)$7.41
Fiat 124 Rally Mebetoys A 4113 bid(s)$20.87
Mebetoys Peugeot 404 Taxi G7 1967 scala$131.98
MEBETOYS MODELLINO AUTO CAR MADE IN ITALY$26.92
Chevrolet Corvette Rondine 1 43 Mebetoys A22$24.73
Chevrolet Astro aus der Mebetoys Gran Toros3 bid(s)$3.37
Alfa Romeo Alfetta von Mebetoys2 bid(s)$11.45
Mebetoys A 39 Lotus Europa in red with tan2 bid(s)$3.82
MEBETOYS SIMCA A128 made in Italy scala 1 43$13.33
MATTEL MEBETOYS VOLKSWAGEN BEETLE KAFER$47.12
MEBETOYS TOYOTA 2000 GT 1 Serie$134.66
BRM Ford BT 34 Formel 1 von Mebetoys aus den5 bid(s)$1.35
Matra MS 120 Formel 1 von Mebetoys4 bid(s)$1.35
alter MEBETOYS A 24 Land Rover CROCE ROSSA 1$12.11
MEBETOYS A 2 FIAT 150017 bid(s)$60.60