Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.
In 1966 the creation of the Mebetoys Models Division in Milan was announced.
Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.
Excellent marketing campaigns contributed to a quick rise to fame.
But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.
Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.
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Alfa Romeo ALFA 33 racing car MEBETOYS$59.13
CANè BLISTER SET SEGNALI STRADALI PER$10.74
MEBETOYS TYRRELL FORD F1$10.00
MEBETOYS MATRA MS 120 F1$10.00
Hotwheels Flying Colors Mebetoys box from1 bid(s)ends in 2h$50.00
A 4 ALFA ROMEO 2600 BERLINA MEBETOYS 1 43$335.97
RENAULT R5 MEBETOYS A69 MATTEL1 43 modello2 bid(s)ends in 16h$14.11
VW Käfer 1303 von Mebetoys6 bid(s)ends in 20h$14.11
MEBETOYS FERRARI 312 B2 F 1 GRAN PRIXends in 22h$26.88
MEBETOYS A 16 1 43 FIAT 124 MACCHININA14 bid(s)$303.73
MEBETOYS MODELLINO AUTO CAR MADE IN ITALY$13.43
MEBETOYS A 37 1 43 NSU Ro 80 WANKEL$67.18
Mebetoys Fiat 131 Abarth Alitalia Rally 1 43$12.10
RICAMBI GOMMINE 1 43 POLITOYS MEBETOYS4 bid(s)$27.55
Fiat 126 personal verde metalliz prodotta1 bid(s)$33.59
MEBETOYS HOT WHEELS SPUTAFUOCO MODELLINO AUTO$26.87
Vintage MebeToys Porsche 912 1 43 Scale1 bid(s)$19.99
Mebetoys Fiat 1100R 1 43 Excellent$199.95
1 43 NSU RO 80 remake Mebetoys USSR UdSSR1 bid(s)$1.34
Modellauto Mebetoys A121 Ford Granada 1 43$26.21
MEBETOYS MODELLINO AUTO CAR MADE IN ITALY$26.87
1 43 Autobianchi Primula remake Mebetoys USSR7 bid(s)$11.24
1 43 Iso Fidia A30 remake Mebetoys USSR UdSSR1 bid(s)$1.34
1 43 Opel Kadett L A13 remake Mebetoys USSR3 bid(s)$7.39
1 43 Mercedes Benz 250SE A19 remake Mebetoys2 bid(s)$4.03
alter MEBETOYS A 24 Land Rover CROCE ROSSA 1$12.08
1 43 Chevrolet Corvette Rondine A22 remake1 bid(s)$1.34
1 43 Maserati Mistral Coupe remake Mebetoys1 bid(s)$1.34
MEBETOYS A 17 1 43 BMW 2000 Cs COUPE SPORT$13.43
MEBETOYS A 3 1 43 ALFA ROMEO GIULIA Ti1 bid(s)$33.59
ALFASUD SPRINT GREEN MEBETOYS A105 MADE IN$26.87
MEBETOYS A 51 1 43 PORSCHE 912 RALLYE LONDON$47.04