Mebetoys

Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.

In 1966 the creation of the Mebetoys Models Division in Milan was announced.

Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.

Excellent marketing campaigns contributed to a quick rise to fame.

But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.

Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.

Sites:
Grantoros.com
Mebetoys.com

Questions, comments, or sweet memories?
Share on this Mebetoys forum!


(will not be displayed)
yes, mail me the link to this page
For sale on eBay USA. To change country, click on flag:
Change selection: <---
worldwide only USA
ebay New to eBay? Join here, it's free!
MEBETOYS TYRRELL FORD F1
mebetoys tyrrell ford f1ends in now$10.00
show  ►
Vintage Mebetoys Key Chain Cap Gun
vintage mebetoys key chain cap$19.54
show  ►
MEBETOYS MATRA MS 120 F1
mebetoys matra ms 120 f1$10.00
show  ►
Mebetoys Maserati Mistral Coupé model n A10
mebetoys maserati mistralends in 14h$99.00
show  ►
MEBETOYS A 24 FORD Mark II 1 43 ITALY RARE
mebetoys a 24 ford mark ii 1$45.00
show  ►
Mattel mebetoys Land Rover 8580
mattel mebetoys land rover$25.00
show  ►
MEBETOYS Mattel 8563 Italy Rare Gulf MIRAGE
mebetoys mattel 8563 italy$9.95
show  ►
Hot Wheels Italy Mebetoys Mercedes 500 SEC 1
hot wheels italy mebetoys$20.00
show  ►
Mebetoys Alfa Sud 1 43 scale mint boxed
mebetoys alfa sud 1 43 scale$34.95
show  ►
Vintage Mebetoys Mattel Gran Prix Matra Ms
vintage mebetoys mattel gran$14.99
show  ►
Auto Pilen 1 43 Maserati Ghibli near mint
auto pilen 1 43 maseratiends in 14h$49.95
show  ►
Vintage Mebetoys Mattel Gran Prix Lotus Ford
vintage mebetoys mattel gran$14.99
show  ►
TOYOTA 2000GT solid rear hatch 1967 70 made
toyota 2000gt solid rear hatch$65.00
show  ►
VINTAGE MEBETOYS RED FERRARI CAN AM
vintage mebetoys red ferrari$79.99
show  ►
Vintage Mebetoys Mattel BRM Yardley P160 F1
vintage mebetoys mattel brm$14.99
show  ►
MEBETOYS 6671 FERRARI 312 B2 F1 all white
mebetoys 6671 ferrari 312 b2$44.99
show  ►
Mini Minor Mebetoys in 1 43 scale old toy
mini minor mebetoys in 1 43$14.95
show  ►
TOYOTA 2000 GT MEBETOYS ITALY REF 6617 RARE
toyota 2000 gt mebetoys italy$100.00
show  ►
1 43 Mebetoys Italy Peugeot 305 A 133
1 43 mebetoys italy peugeot$29.99
show  ►
Lotus Europa A 39 Mebetoys russian car USSR
lotus europa a 39 mebetoys$9.99
show  ►
MEBETOYS CHEVROLET ASTRO II 1 43 SPUTAFUOCO
mebetoys chevrolet astro ii 1$65.00
show  ►
Mebetoys Fiat 131 Rally Aitalia 1 43 Scale
mebetoys fiat 131 rally$49.50
show  ►
Hot Wheels Mebetoys Ferrari 512 S Pininfarina
hot wheels mebetoys ferrari$9.99
show  ►
VINTAGE MEBETOYS BLUE CHEVROLET ASTRO II
vintage mebetoys blue$79.99
show  ►
1980 s USSR Abarth 3000 Cast Metal Race
1980 s ussr abarth 3000 cast3 bid(s)ends in 18h$11.00
show  ►
Mebetoys matel 1 43 scale Maserati Bora in
mebetoys matel 1 43 scale$39.95
show  ►
1 43 Mebetoys Italy VW golf A 87
1 43 mebetoys italy vw golf a$39.99
show  ►
MEBETOYS A 39 LOTUS EUROPA 1 43 ITALY
mebetoys a 39 lotus europa 1$37.00
show  ►