In 1961, Emile Véron became the first French manufacturer of model diecast cars with Majorette. Since then, Majorette has produced a significant number of vehicles, focusing on everyday (French) cars.
Besides their important domestic presence, through large commercial channels, Majorette relies also in sales to foreign markets. In 1982 Majorette USA was established in Miami, creating a niche that still remains.
Over the years, Majorette has changed to adapt, with mixed results.
By the 1970s, they had established a reputation of making detailed, heavy cars of good quality, and incorporating features like opening doors and hoods, translucent plastic parts, and a characteristic suspension system.
Towards the 1980s, as a marketing strategy, the design was geared to emphasize the toy appeal of the cars. This included brighter paints, large tampos and slightly exaggerated bodies. However, this was well executed, and even if the cars lost some realism, they gained a particular, attractive styling.
The next decade brought financial troubles, which had a tremendous impact in the quality of the miniatures. After bankruptcy and a takeover, production was relocated to Thailand. But not only did the cars lose the proud 'Made in France' at their base; actually, the shiny metal base itself was missing from new models, replaced by ordinary black plastic, a solution previously deemed proper for lesser brands. The loss was not only visual or tactile: the Majorettes lost their characteristic weight, which gave them consistence and body.
Fortunately, the rest of the old Majorettes are still there. Entering the 2000s, new batches of good castings have been introduced, as well as a new image facelift that included a modified logo, and a toning down of the aesthetics of the '80s and '90s, in touch with the automobile industry's trend of using deep, metallic paints. Despite some occasional poor paint choices, and an intriguing fixation with the silver grey, the style change has been successful.
Jp - January 11, 2013
Hi,for the past year and a half I sold off the biggest know collection of majorette toys(over 40000 pieces)you can send me pictures and I can let you know the value of your collection as a whole or per piece.since all that makes the price is the variation of models.one can sell for 1$ and the same with different colors or stickers promotional and wheels can go for hundreds.and one thing I realised is that unlike other toys they do not have to be sealed in box to make the price go up.Since Majorette made various limited edition majo-pud ad-trucks as special order for promotionnal use by radio ,tv, grocery stores garage
Mr Keith Christopherson - January 10, 2013
I HAVE SOME MAJORETTE TOYS/TRUCKS THAT DATE BACK TO THE MID 80'S AND I CAN NOT FIND ANY INFORMATION ABOUT THEM ON THE INTERNET. I WOULD LIKE TO SEND SOME PICTURES TO SOME MAJORETTS EXPERTS OUT THERE WHO COULD ADVISE ME ABOUT THEM ECT, CAN YOU ASSIST IN ANY WAY?
►reply: Maybe this Majorette forum can help you!
Mike - December 2, 2011
is Majorette still around? do they have a Website?
►reply: Yes, I found their website here: www.majorette.com