3 comments

Majorette model cars

In 1961, Emile Véron became the first French manufacturer of model diecast cars with Majorette. Since then, Majorette has produced a significant number of vehicles, focusing on everyday (French) cars.

Besides their important domestic presence, through large commercial channels, Majorette relies also in sales to foreign markets. In 1982 Majorette USA was established in Miami, creating a niche that still remains.

Majorette toys logo

Over the years, Majorette has changed to adapt, with mixed results.

By the 1970s, they had established a reputation of making detailed, heavy cars of good quality, and incorporating features like opening doors and hoods, translucent plastic parts, and a characteristic suspension system.

Towards the 1980s, as a marketing strategy, the design was geared to emphasize the toy appeal of the cars. This included brighter paints, large tampos and slightly exaggerated bodies. However, this was well executed, and even if the cars lost some realism, they gained a particular, attractive styling.

The next decade brought financial troubles, which had a tremendous impact in the quality of the miniatures. After bankruptcy and a takeover, production was relocated to Thailand. But not only did the cars lose the proud 'Made in France' at their base; actually, the shiny metal base itself was missing from new models, replaced by ordinary black plastic, a solution previously deemed proper for lesser brands. The loss was not only visual or tactile: the Majorettes lost their characteristic weight, which gave them consistence and body.

Fortunately, the rest of the old Majorettes are still there. Entering the 2000s, new batches of good castings have been introduced, as well as a new image facelift that included a modified logo, and a toning down of the aesthetics of the '80s and '90s, in touch with the automobile industry's trend of using deep, metallic paints. Despite some occasional poor paint choices, and an intriguing fixation with the silver grey, the style change has been successful.

Questions, comments, or sweet memories?
Share on this Majorette forum!


(will not be displayed)
yes, mail me the link to this page

Jp - January 11, 2013

Hi,for the past year and a half I sold off the biggest know collection of majorette toys(over 40000 pieces)you can send me pictures and I can let you know the value of your collection as a whole or per piece.since all that makes the price is the variation of models.one can sell for 1$ and the same with different colors or stickers promotional and wheels can go for hundreds.and one thing I realised is that unlike other toys they do not have to be sealed in box to make the price go up.Since Majorette made various limited edition majo-pud ad-trucks as special order for promotionnal use by radio ,tv, grocery stores garage

Mr Keith Christopherson - January 10, 2013

I HAVE SOME MAJORETTE TOYS/TRUCKS THAT DATE BACK TO THE MID 80'S AND I CAN NOT FIND ANY INFORMATION ABOUT THEM ON THE INTERNET. I WOULD LIKE TO SEND SOME PICTURES TO SOME MAJORETTS EXPERTS OUT THERE WHO COULD ADVISE ME ABOUT THEM ECT, CAN YOU ASSIST IN ANY WAY?

reply: Maybe this Majorette forum can help you!

Mike - December 2, 2011

is Majorette still around? do they have a Website?

reply: Yes, I found their website here: www.majorette.com

For sale on eBay USA. To change country, click on flag:
Change selection: <---
worldwide only USA
ebay New to eBay? Join here, it's free!
New MAJORETTE Movers 232 Buggy Vintage
new majorette movers 232 buggy$5.00
details  ►
1980s matchbox car playart majorette tractor
1980s matchbox car playart$50.00
details  ►
MAJORETTE SERIE 200 300 PRESENTOIR
majorette serie 200 300$119.40
details  ►
majorette 200 series lot 10 blister pack 6
majorette 200 series lot 10$79.00
details  ►
Vintage 1950s CELLUOID EXCELSIOR MAJORETTE
vintage 1950s celluoid$24.95
details  ►
Lot of Antique Toys Tootsietoy Majorette
lot of antique toys tootsietoy$30.00
details  ►
Majorette Jaguar Type E 4102 Scala 1 24
majorette jaguar type e 4102$44.94
details  ►
Modellino Auto d epoca Majorette N 267 Made
modellino auto d epoca$7.70
details  ►
VINTAGE CORGI JUNIOR GT BRITAIN 69 HORSEBOX 2
vintage corgi junior gtends in 16h$11.62
details  ►
Majorette 238 Racing F1 Formula Vintage
majorette 238 racing f1$7.99
details  ►
2 Uncut Strips Majorette Ballerina Flasher
2 uncut strips majoretteends in 8h$9.99
details  ►
Old Vintage Toy Lot AS IS Majorette Tootsie
old vintage toy lot as is$14.99
details  ►
Majorette Shell Semi Truck F69143 RILLIEUX
majorette shell semi truck$8.95
details  ►
1994 MAJORETTE Super Base Military Set in Box
1994 majorette super base$22.50
details  ►
Rare Marching Band Drum Major Majorette Lead
rare marching band drum major$36.00
details  ►
Majorette Vehicles
majorette vehicles$64.20
details  ►
Majorette 249 GMC Jimmy Vintage Diecast Car
majorette 249 gmc jimmy$9.99
details  ►
MODEL MAJORETTE FIRE VIGILI DEL FUOCO
model majorette fire vigili$10.27
details  ►
MAJORETTE FORD TRANSIT 1 60 N 243 CITY BUS
majorette ford transit 1 60 n$6.41
details  ►
CHEVROLET CAMARO MAJORETTE MADE IN FRANCE
chevrolet camaro majorette$10.00
details  ►
Merrill Archive Copy DRUM MAJOR AND
merrill archive copy drumends in 13h$65.00
details  ►
Lenticular watch faces Vari Vue Majorette
lenticular watch faces vari$24.99
details  ►
Vtg All Nu Product AN15 Majorette Lead Toy
vtg all nu product an15$88.79
details  ►
Vintage Circus Sand Pail and Shovel OHIO ART
vintage circus sand pail and$65.00
details  ►
MAJORETTE 266 Renault 18 Modified in
majorette 266 renault 182 bid(s)ends in 2h$45.00
details  ►
Job Lot Of 25 Various Vintage Majorette Toy
job lot of 25 various vintage$24.45
details  ►
Majorette Pickup mit Wohnauflieger Coca Cola
majorette pickup mit2 bid(s)ends in 5h$1.93
details  ►
MAJORETTE VW BEETLE 1302 BLUE 202
majorette vw beetle 1302 blueends in 5h$1.61
details  ►