Kenner Toys history

Kenner Products was a toy company founded in 1947 by Albert, Phillip, and Joseph Steiner, in Cincinnati, Ohio, United States, and was named after the street where the original corporate offices were located. Kenner introduced its popular girder-&-panel construction toy in 1957, the Give-a-Show projector in 1959, the Easy-Bake Oven in 1963, and the Spirograph drawing toy in 1966 . It was a pioneer in the use of television as a medium for advertising toys across the United States, beginning in 1958.

The company was purchased by General Mills in 1967.


In 1970, General Mills merged its Rainbow Crafts division into Kenner Products, bringing Play-Doh into the Kenner product line.

Kenner Products obtained the rights to produce action figures and playsets for the Star Wars trilogy from 1977 - 1984. After Kenner acquired the license to produce Star Wars toys when the Mego Corporation rejected it in 1976, Kenner popularized the 3.75 inch action figure that became an industry standard and continues to dominate the action figure toy market. They also produced toys related to the popular 70s TV series The Six Million Dollar Man .

One of Kenner's most highly acclaimed lines was the Super Powers Collection. These action figures were based on the famed superheroes of DC Comics . What made the line so successful was that the characters were modeled almost exactly from the style guide of the company; and also, each character performed some "action." For example, if you squeezed Superman 's legs, he would throw a punch.

This set was produced from 1984 to 1986. In 1990, the company unleashed the Dark Knight Collection which was the first of their many lines based on the Batman character. This initial set was created to capitalize on the phenomenal success of the cinematic version of the character.

In 1985, General Mills spun off its Kenner and Parker toy divisions to form Kenner Parker Toys, Inc. Kenner Parker was acquired by Tonka in 1987. Under Tonka management, Kenner Products was reconstituted as a division.

Tonka (including Kenner) was purchased by the toy company Hasbro in mid- 1991. Hasbro closed the Cincinnati offices of Kenner in 2000, and Kenner's product lines were merged into Hasbro's.

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Peter Joseph - December 31, 2012

Hi, I was wondering if Hasbro/Kenner looked at any new product ideas from people outside their own ocmpany?
►reply: No idea, why not try to contact them? www.hasbro.com/customer-service/.

Traveler - January 27, 2012

Anyone interested in original prints of Kenner Engineering drawings

Zack - August 11, 2011

I was wondering if anyone found out how to get some replacement flints I just dug my old set out and I dont have any flint left. any help would be great thnx
►reply: Asuming you have the Kenner Power Spark, try the Amazone link above or look for: Kenner Spark on this website.

Frank - November 23, 2010

Just purchased a Kenner Products "Power Spark" plasticwelding set from our local Picadilly (flea market). It is new in box, and the kids love it. Basically, it teaches them welding skills using plastic rods that are inserted into a spinning tipped gun, which, by the way, uses two small pieces of flint that bounce around inside a colored transparent housing, thus "sparking" as they are spun/bounced around inside this enclosure. Currently I'm searching for replacement "rods". Wondering if anybody knows if Hasbro continued making these replacement rods after they acquired Kenner Products? I have the replacement request sheet that came with the set, but as this set is from 1994, not sure if it was worth thier while to continue making these replacement rods. Any help would be appreciated.Ps- I only paid $5 for this set, and so far it's given my 5 and 6 year olds hours of fun!
►reply: These were indeed made in the mid 1990s. Try this: make a copy of your replacement sheet (so to keep the original with your set) and send it, you never know. Or try Amazon, here is a link: power spark.

Randy Mitchell - November 8, 2010

I have a Kenner Products Co. Cat. No. 1410, circa 1965, a unit that heated wax and you formed it into small guns, tanks, trucks. It is gold, 6" tallwith a black handle you push down when the wax is heated into small molds. Any help appreciated!
►reply: It's the Kenner's Electric Mold Master and came in different sets. There was also one for girls. They fetch between 25 and 75 USD (depends on state, original box, etc.)

Steve - October 15, 2010

i have a 1995 r2d2 by kenner.it is boxed as new.with light-eye port and retractable leg.any idea of wot it worth

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Star Wars 1998 Kenner Power of the
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1977 Kenner Star Wars C 3PO AFA U90 NM MT
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