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Mattel Barbie history

The Mattel company originally produced picture frames and dollhouse accessories from picture frame scraps. With the success of its dollhouse accessories, the company turned its attention to toys. Mattel became publicly traded in 1960 and was the original sponsor of Matty's Funday Funnies from 1959 to 1962.

 

Throughout the 1960s, the company diversified its lineup by purchasing smaller toy companies that produced unrelated toy product lines. In 1966, Mattel purchased a small manufacturer of low-quality plastic lunchboxes. It began exploring ideas for using this company's processes to make new products out of formed plastic. An employee noted that Matchbox was producing a line of die-cast cars but that the cars' wheels didn't roll well. Mattel created a competing line of small toy cars using superior bearings that enabled the new cars to roll further. They paired this advantage with formed plastic technology from the acquired company that allowed Mattel to develop innovative chassis that excited their target market, boys. This resulted in the very successful Hot Wheels line.

 

An independent audit of Mattel -released on November 3, 1975- revealed that company officials had fabricated press releases and financial information to "maintain the appearance of continued corporate growth." In 1987, Mattel distributed the NES in Europe, as Nintendo at that time did not have a European office. The early European versions of the NES were called the Mattel Version, while later versions distributed by Nintendo were called the NES Version. The only difference between the two was "Mattel" or "NES" branding under Nintendo Entertainment System plaque on the face of the console.

 

Between 1986 and 1990, Mattel was also responsible for marketing NES products in Canada, producing bilingual packages, and co-branding them. However, many gray-market American packages were also sold in Canada, which caused Mattel to sue Nintendo. Nintendo eventually took over sole distribution of for North America. In 1993, Mattel merged with the Fisher-Price toy company. In 1996, Mattel purchased Tyco Toys, which was the third largest toy manufacturer at the time.

 

In 1999, the ill-advised purchase of a major software publisher, TLC, for $3.6 billion led to the ouster of CEO Jill Barad (See Brï¿œderbund.)

 

In 2006, Mattel purchased Radica USA, an electronic toy manufacturer. Mattel serves as the parent company for American Girl (formerly Pleasant Company), Radica USA, and Fisher-Price. Currently, it is headquartered in El Segundo, California.