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Schuco history
Schuco is a German toy maker founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer. Originally this company was named as Spielzeugfirma Schreyer & Co, but in 1919 the company changed the name to Schuco.
After an eventful time in the '70s and '80s, the brand became a member of the SIMBA-DICKIE-GROUP based in Fürth, Germany, in 1999. The Group's main brands are SIMBATOYS and DICKIE-SPIELZEUG, and also included are the companies EICHHORN, NORIS, DICKIE-TAMIYA, CARSON, and since 2004, BIG. The SCHUCO brand is blossoming again as part of the SIMBA-DICKIE-GROUP, which is a major company in the toy industry with an annual turnover of approximately 300 million euro. Other aspects of its renewed success can be attributed to the inclusion of many new product groups and the creative and innovative policies applied to its various ranges.
Today this company makes Schuco model toys (mainly street vehicles) in different scales, there are old and new models and both are very beloved by collectors. The quality of the models are superior to the average toy model vehicles, therefore the unitary prices are higher too.
