Schuco toys history

Schuco is a German toy maker founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer. Originally this company was named as Spielzeugfirma Schreyer & Co, but in 1919 the company changed the name to Schuco.

SCHUCO's early history was associated with Heinrich Müller who as a 17-year old developed ideas for toys. He registered numerous patents. The name of SCHUCO was given to the toy company which had been founded nine years earlier in 1921 by Heinrich Schreyer from 'Schreyer und Co'. It had been setting new trends from the beginning with mechanical tin toys, such as the most popular toy of the time (20 million sold), the 'Pick Pick'.

After the Second World War, Schuco toys were relaunched - initially these were produced solely for the American market. With the rebuilding of the factory in 1952, SCHUCO became the largest toy factory in Nuremberg with 800 employees. The sale of more than 100 million toys underpinned the impressive worldwide distribution.

After an eventful time in the '70s and '80s, the brand became a member of the SIMBA-DICKIE-GROUP based in Fürth, Germany, in 1999. The Group's main brands are SIMBATOYS and DICKIE-SPIELZEUG, and also included are the companies EICHHORN, NORIS, DICKIE-TAMIYA, CARSON, and since 2004, BIG. The SCHUCO brand is blossoming again as part of the SIMBA-DICKIE-GROUP, which is a major company in the toy industry with an annual turnover of approximately 300 million euro.  Other aspects of its renewed success can be attributed to the inclusion of many new product groups and the creative and innovative policies applied to its various ranges.

Today this company makes Schuco model toys (mainly street vehicles) in different scales, there are old and new models and both are very beloved by collectors. The quality of the models are superior to the average toy model vehicles, therefore the unitary prices are higher too.