J. Chein & Co. toys history

Chein toys, NY City and Harrison, New Jersey, 1903 - 1979

Julius Chein

The Chein company began with a metal-stamping operation in a loft in New York City in 1903. The company produced small tin prizes for the Cracker Jack boxes and other small toys for five and dime stores. Although the Chein Company made the advertising tins that we collect in its later years, its reputation is built on the nostalgic tin toys and tin banks that are so collectible.

Chein Roller coaster toys

Robert Beckleman, the last president of Chein Industries Inc., says that Julius Chein had a friend with the American Can Company who convinced the toy maker to lithograph designs on metal instead of painting them. American Can did the litho work for them until 1907, when Chein opened a plant in Harrison, New Jersey. They manufactured lithographed noisemakers, horse-drawn carts and coin banks which were sold mainly through the Woolworth chain stores.

Julius Chein was killed in a riding accident in 1926. He fell or was knocked from his horse, in Central Park, although there are variations on the story of his death. He was known for his violent temper, and was known to fly into a rage over something that went wrong at the plant. Stories tell that he had even been known to take off his watch, throw it on the floor, and jump on it when he was angry.

Merry Go Round

It is rumored that he died of an apoplectic fit when his horse refused to jump. All that is documented, of course, is that he was riding his horse when he was killed. Chein had a disability that may have attributed to his bad temperament. He lost one of his arms as a child in a fireworks explosion. He had been fooling around with fireworks, which went off and blew off his arm (or part of it).

Some of the most collectible Chein toys are: The Ferris wheel, which Chein produced since the 1930s, Roller Coasters (since 1949), the Playland Merry-Go-Round (1950). The Space Ride and the larger Rocket Ride came along in the early 1950s.